Last week, I shared this screenshot about making passive income from Pinterest which seems to have gotten some attention:
And here’s the thing – I usually share lead inquiry forms on my Instagram because I help service-based businesses get leads from Pinterest. It’s what I do and I do it well. But when I shared the above screenshot, I was shocked at the response I got! So if one of your business goals this year is to make more passive income from Pinterest, let’s talk about it!
Table of Contents
First, what is passive income?
Passive income is a savvy way to earn money with minimal effort. It’s the kind of income that doesn’t require a ton of your time or presence once it’s established (so – your services do NOT count).
Passive income can be generated through various streams, such as creating online courses or selling digital products. In the screenshot above, someone bought an e-book/digital product from us. An online course, templates, presets, affiliate marketing, or anything else that doesn’t require effort from you (and ideally, can be completely automated), would work too!
What is Pinterest’s Role in Your Marketing Strategy?
Pinterest is one small (but mighty!) part of your marketing strategy. This is why I always recommend my Pinterest marketing clients add blogging services to their package (they score a bit of a discount for combining the two – contact me here if you’d like to chat about it!). Pinterest works better for you when you are creating content because it loves fresh “pins”. Although it will settle for a new image and old URL, when you share a new image that leads to a new post that content gets pushed to the top of the pile.
But let’s address the elephant in the room.
Pinterest can’t get you new clients or passive income sales. Yikes. Yup. I stand by that. All Pinterest can do is:
- Increase brand recognition (and show you as an expert in your field)
- Drive traffic (qualified leads searching for what you are looking for) to your website
And it’s only doing these two things IF you are using the platform correctly. Once you have established a solid Pinterest strategy (or just hired me to do it, hello!), you will see a serious increase in traffic/interest. But here’s the thing, it’s not Pinterest’s job to close the deal.
So how can you be making passive income from Pinterest?
Can you really make passive income from Pinterest?
Absolutely, yes. You just need to set up your website to be converting the traffic that Pinterest is bringing you. And you need to make sure what you are selling is passive income. They say there is “no such thing as true passive income” but let’s really think about that.
If you hire me to create content on your blog and advertise your services or digital products on Pinterest, what do you really have to do? Set the vision. Create the things. If your products aren’t “completely” passive yet, hire a team.
Why Pinterest is the Best Passive Income Marketing Tool
Pinterest marketing is a great way to generate passive income because its a search-driven platform. Pinterest works like a search engine and it’s driven by keywords and pins related to them. By creating quality pins with relevant and interesting content – or hiring a Pinterest manager to do it for you – you can boost your chances of ranking higher in the search results. This means you don’t have to keep creating new content if you want your pins to rank higher, as long as you’re optimizing them with accurate keywords and relevant content.
Another great thing about Pinterest marketing is that the platform is constantly growing. If your pinned content is tailored towards your ideal client’s interests, then you stand a good chance at getting seen by them— even if you haven’t created any new content recently! This makes it easy to generate passive income on the platform since people are already searching for similar topics no matter when they join or how often they use the site.
Making Passive Income from Pinterest is Easier Because People on Pinterest BUY
As a Pinterest marketing strategist, it’s no secret that I love the platform. But I want to turn your attention to search intent (because we ARE talking about making passive income from Pinterest, right?).
On Pinterest, people are actively looking for new ideas and products to buy. This makes it a great place for businesses to market their products, services, and courses because people are more likely to purchase. Unlike Instagram where people go mainly to connect and see what their friends are doing, Pinterest is a place where people go with the intention of finding something they need or want. By leveraging the search engine optimization capabilities on Pinterest, businesses can target specific terms that will bring potential buyers directly to their content.
TL;DR: Engagement on Pinterest typically has higher conversion rates than other social media platforms so businesses can be sure that their efforts will pay off in the long run.
Creating Passive Income Streams DOES Require Work Upfront
I won’t lie to you: passive income streams require work upfront in order to be successful. Before any money is made, it is important to spend time researching the different streams of passive income that are available to choose which ones might be right for you.
A few examples of passive income streams
- Selling ebooks
- Selling Templates
- Creating online courses
- Hosting paid masterclasses
- Affiliate marketing through your blog
- Print on Demand products
- Heck – even DFY services could be considered passive income streams if you outsource your work!
Honestly – your options are ENDLESS. So while it does often take time to get up and going (unless you have website traffic and a course to sell already), it is often well worth the effort.
What is a passive income stream?
Once you commit to growing your passive income, the next step is to create the system which will generate the passive income stream. This usually requires an investment of both time and money (for example, you may need software like Thrivecart to sell your courses). Once you have everything set up, you are not done yet! Whatever passive income stream you choose, you will want to make sure it’s continually monitored and adjusted over time to ensure maximum efficiency and profitability.
Are you ready to increase your passive income?
If you are reading this far, I think that you are. If you don’t have a passive income digital product yet, here are a few ideas using the wedding industry as an example (for those of you who don’t know – my background is in the wedding industry) but this is really just a starting point to get your brain pumping.
- Create a digital course: Either for the client side or industry side. You can create a DIY Planning course or a course for new wedding planners (as an example)
- Presets (hello, wedding photographers!)
- Sell Templates (hello, wedding educators)
- Use affiliate links (if you hire me to write and market your blog, this can be passive and profitable for you).
- Create an Ebook (again, this could be B2C or B2B). This is what I do with my destination wedding planning guide.
Making Passive Income from Pinterest
If you want to start making more passive income from Pinterest but you don’t want to make the pins, do the keyword research, create the Pinterest strategy and boards, and more, I would love to hear from you. Click here to make the next move and let’s chat about how I can help you reach your passive income goals.