Wow, things have been crazy lately. I am going to talk about making passive income from Pinterest today, but I want to address #BlackLivesMatter first, because it is more important. For everyone reading this, I sincerely hope you are doing well. If you have been following me on Instagram, I took a week to be completely muted focused on active listening and making an effort to amplify Black voices.
Now that the week is over, I am slowly transitioning into “normal” content (whatever that means now), but I want to acknowledge that the work is not over. I am still working & learning on how I can contribute to the movement. For any questions (or suggestions), please don’t hesitate to reach out to me here. Now speaking of regular content.
Making Passive Income From Pinterest
Last week, I shared this screenshot which seems to have got some attention:
And here’s the thing – I usually share lead inquiry forms on my instagram because I help wedding pros get leads from Pinterest. It’s what I do and I do it well. But when I shared the above screenshot, I was shocked at the response I got! So let’s talk about it.
What is Pinterest’s Role in Your Marketing Strategy?
Pinterest is one small (but mighty!) part of your marketing strategy. This is why in my more complete marketing packages, I include content creation. Pinterest works better for you when you are creating content because it loves fresh “pins”. Although it will settle for a new image and old url, when you share a new image that leads to a new post – well that content gets pushed to the top of the pile.
Pinterest can’t get you new clients or passive income sales. Yikes. Yup. I stand by that. All Pinterest can do is:
- Increase brand recognition (and show you as an expert in your field?)
- Drive traffic (qualified leads searching for what you are looking for) to your website
And it’s only doing these two things IF you are using the platform correctly. Once you have established a solid Pinterest strategy (or just hired me to do it, hello!), you will see a serious increase in traffic/interest. But here’s the thing, it’s not Pinterest’s job to close the deal.
Is Passive Income on your 2020 Goal List?
I am 10000x more focused on diversifying revenue streams after the disaster that was COVID19 this year. You too? So if Passive Income is on your 2020 goal list, let’s talk about how we can make that happen for you. Seriously.
Can you make passive income from Pinterest?
Absolutely, yes. You just need to set up your website to be converting the traffic that Pinterest is bringing you. And you need to make sure what you are selling is passive income. They say there is “no such thing as true passive income” but let’s really think about that.
If you hire me to manage your Content Marketing and Pinterest (a completely done for you service) and we set your goals upfront to sell passive products, what do you really have to do? Set the vision. If your products aren’t “completely” passive, maybe hire a team.
Are you ready to up your passive income?
I think that you are. If you don’t have a passive income product yet, here are a few ideals (specifically for wedding pros because you are my people, but this can be applied across MANY industries).
- Course : Either for the client side or industry side. You can create a DIY Planning course or a course for new wedding planners (as an example)
- Presets (hello, wedding photographers!)
- Templates (hello, wedding educators)
- Affiliate links (if you hire me to write and market your blog, this can be passive and profitable for you).
- Create an Ebook (again, this could be B2C or B2B). This is what I do with my destination wedding planning guide.
Are you ready? It’s your call, make the next move and let’s chat about how I can help you reach your passive income goals.