I am MORE sure than ever that when you are choosing your #1 focus for your wedding business marketing, Pinterest needs to be it. 2020 threw us through a LOOP, am I right? Professionally, this has been my most difficult year at Love at First Travel, a company that specializes in international destination weddings. You can only imagine how that is going. I feel very fortunate that I made the decision early on in my business to diversify my revenue streams – but this still took a huge unexpected toll on me! If your head is spinning and you want to chat, hit me up on Instagram. I would love to talk “wedding shop” with you.
If you just want to creep my wedding business (no judgment – I’m nosy too!), here’s the website!
If we haven’t met yet, I’m Kara and I offer done for you marketing for fellow wedding pros and creative professionals. I *firmly* believe that when you get to a certain point in your wedding business, you need to stop learning and start outsourcing. I respect the bootstrapping hustle – trust me but you don’t want to stay there too long or you might find yourself stuck there forever.
Using Pinterest to Market Your Wedding Business
First, before you even start, head to this blog post where I teach you five things you need to set up first. Great! Now that you have done that, we are ready to start. And starting, my friends, is the hardest part. Quick mindset tip: You will have more success on Pinterest by not doing everything perfectly, but by trying every day, then you will by Pinning one “perfect” pin.
Why should you focus your wedding business marketing on Pinterest right now?
Let me give you 4 quick reasons why when planning your wedding business marketing focus, Pinterest should be #1.
- No matter what your ideal client looks like, or where they are located, there is a good chance their wedding planning journey is starting on Pinterest.
- Unlike social media platforms like Instagram, when they go on Pinterest, they are likely to be looking for something they intend on purchasing/booking. Your customer may find you and fall in love with you on Instagram, but they are actively searching for you on Pinterest.
- Pinterest is part of a long term marketing strategy. That means, the work you do on Pinterest today, will continue to bring you leads 1-5 years from now.
- It generally takes a few months to work. This means, if you start today, you will have a solid foundation when we enter Engagement season 2022/2023.
Do you really need more motivation? And if you are still skeptical about whether or not Pinterest can bring you wedding clients, I have to ask: is your current alternative working?
Improving your Pinterest wedding business marketing
If you have ALREADY tried making Pinterest marketing work for you, and it’s not, let’s break this down into two different problems:
- Pinterest is not driving traffic to your website (Your Pinterest Strategy Problem).
- Your website is not converting the traffic into inquiries (This could be your website OR it might be your Pinterest Strategy).
I’m going to talk about Problem #2 first. Your website is not converting traffic into inquiries.
This could be for a couple reasons. Does your website make it crystal clear who you are and what you do? Keep in mind Pinterest traffic is likely coming through to a blog post. Do you introduce yourself in the beginning? You should be reiterating what you do and who you serve on the top of every page. Do you make it easy for them to “Pin” your site for later? Pinterest users are generally planners and may not make a big purchase decision (like booking their wedding photographer) on the first visit. With the same point in mind, are you collecting emails? Pinterest is cold traffic and you want to treat them as such!
Problem #1: Pinterest is not driving traffic to your website (Your Pinterest Strategy Problem).
There are a lot of ways to improve your Pinterest marketing strategy. So many things, in fact, that I do this for a living. If you are ready to hire a Pinterest manager, you can read more about my packages here and contact me here. In the meantime, I will leave you with a few quick tips:
- Make sure your Pin Titles & Pin Descriptions are Full of Keywords you want to rank for (ie. Seattle wedding photographer)
- Try to pin 10-15 times per day so Pinterest considers you an active user (sign up for Tailwind under this link and get a month free – it’s an affiliate link but I love Tailwind and use it for all of my Done For You clients!). If you don’t have enough content on your own yet (which is very normal) – you can pin other people’s content as well.
- Try to create new pins (photos/graphics) every day for your new and older content. Even just 2 new pins every single day will be a huge boost as Pinterest prioritizes fresh content. And you can add this to your weekly marketing schedule so you create just 14 new graphics and schedule it directly on Pinterest or through Tailwind so that you don’t need to actually log in to Pinterest every day.
- Make sure you are using high-quality images that will attract the clients you are looking to book. If you don’t have a large portfolio yet, I recommend Sourced Co! If you want to compare stock photo subscriptions, I compare what I consider to be the top 5 here.
Are you ready to say YES to Pinterest when it comes to Wedding Business Marketing?
I hope I have convinced you that this is something you need to go “all in” on. Pinterest will work if you work it. If you are looking for someone with a wedding industry background to help you grow your business, head here to learn more about my Pinterest management services. I’ve been in the wedding industry for 5+ years and would love to chat more!