The Ultimate Guide to Pinterest Marketing to Grow Your Business in 2023

March 22, 2023



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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

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The Ultimate Guide to Pinterest Marketing to Grow Your Business in 2023 | Are you struggling to increase your online presence and attract more traffic to your business website? Maybe you are tired of constantly hustling and posting every day on Instagram. Meet Pinterest! With over 400 million active users worldwide, this social media platform presents a significant opportunity to grow your brand in 2023. Today, We are sharing the ultimate guide to Pinterest marketing in 2023.

By implementing the tips and tricks we’ll share (or hiring us to do it for you!) you’ll be set up and ready to grow your traffic and make more money. Doesn’t that sound like a dream? So, let’s dive in and learn how to use Pinterest to its fullest potential!

Pinterest manager shares the ultimate guide to Pinterest marketing in 2023

Creating a Business Account on Pinterest

The Ultimate Guide to Pinterest Marketing to Grow Your Business in 2023 | Before you can start optimizing your Pinterest profile, you’ll need to create a business account. While personal accounts work well for individuals, businesses need a dedicated profile to showcase their products, services, and brand.

To create your business account, follow these steps:

  1. Go to Pinterest’s business page and click “Join as a business.”
  2. Enter your email address and business name.
  3. Choose the category that best fits your business.
  4. Add your website and confirm your account.
  5. Customize your profile by adding a profile picture, bio, and relevant boards (we’ll get to that next!)

Once you’ve completed these steps, you’ll have access to Pinterest’s suite of business tools, including analytics, promoted pins, and rich pins. These tools will enable you to measure your success, reach a larger audience, and drive more traffic to your website.

One crucial aspect of using Pinterest for your business is optimizing your profile for search. This means strategically using keywords and descriptions to make sure your profile appears in relevant searches.

To start, make sure your profile name is consistent with your brand name and industry. Use relevant keywords that accurately describe your business in both your profile name and bio. Additionally, consider creating boards with targeted titles that include relevant keywords.

By optimizing your profile for search, you increase the likelihood of being found by potential customers who are searching for specific products or services within your industry. While Pinterest users don’t generally look at your “profile” the way they do on Instagram, Pinterest does evaluate how consistent your content is so having a branded, keyword-rich profile is imperative for showing up in search results.

Creating a robust Pinterest presence is an excellent way to drive traffic to your website and expand your reach. However, consistently creating new, engaging content is key to keeping your audience engaged. In the next section, we’ll explore the best practices for creating content on your blog on a regular basis to keep your Pinterest followers coming back for more.,

Creating Content On Your Blog on a Regular Basis

This wouldn’t be the ultimate guide to Pinterest marketing if we didn’t talk about content creation. Consistently creating fresh content on your blog is essential for engaging your audience and keeping them coming back for more. The key to achieving this is to establish a regular publishing schedule and stick to it. Plan your content creation in advance and make sure it aligns with the interests of your target audience.

If you can’t be consistent, outsource it.

Your blog posts should be a mix of evergreen content that stays relevant over time and timely content that responds to current trends and events (we love checking out Pinterest trends for this!). Don’t be afraid to repurpose your old content or update it with new information to keep it fresh. This can be especially useful when you’re short on time or need to boost your content output.

Additionally, make sure your blog posts are well-written and visually appealing. Use high-quality images and break up your text with subheadings, bullet points, and other formatting elements to make it easier to read. This will help attract and retain readers, which can ultimately drive more traffic to your Pinterest page. After all, we don’t just want people to find your blog, we ultimately want them to buy from you!

Creating and Sharing High-Quality Pins

To make the most out of your Pinterest presence, it’s essential to create and share high-quality pins. The first step is to ensure that your visuals are captivating, clear, and of high quality. We want to showcase your brand in the best possible light. Consider asking your graphic designer to create branded templates for you to increase your brand recognition as well.

Additionally, make sure that your pin’s title and description are clear, concise, and SEO-friendly. This will help your pins show up in Pinterest search results and bring more traffic to your profile. In this ultimate guide to Pinterest marketing, we won’t break down using a scheduler or posting manually because either will work. In our experience, testing is an important part of the process. We have some client accounts that thrive using a scheduler and some that get better reach when we upload the graphics manually. It’s nuances like this that tend to make hiring a Pinterest manager to take care of it for you a no brainer.

Finally, don’t forget to share your pins across other social media platforms to increase their visibility and drive more traffic to your Pinterest page. By using these best practices, you’ll be able to create and share high-quality pins that will help you grow your Pinterest presence and ultimately drive more sales and revenue for your business.

designing pins in the ultimate guide to Pinterest marketing

Choosing Which Pinterest Boards You Need

Let’s back up a second – when it comes to creating a successful Pinterest presence for your business, board selection is crucial. It’s important to be strategic in choosing the right ones that will resonate with your target audience and showcase your brand’s offerings. Before you dive in, consider your business goals and the types of content you want to share. Throwback to content buckets on Instagram!

Start by creating boards that align with your products or services, but don’t stop there. Think outside the box and create boards that reflect your brand’s values and other things your ideal customers might be interested in. This will help you connect with your audience on a deeper level and establish a strong brand identity.

Be mindful of the titles and descriptions of your boards, as this will impact how they’re discovered by users. Use keywords and phrases that accurately describe the content within each board and make it easy for users to find what they’re looking for.

An effective strategy is to create a mix of both general and niche boards. General boards should cover broad topics within your industry, while niche boards should focus on specific topics that are highly relevant to your audience. This approach will allow you to reach a wider range of users while also catering to the interests of your most engaged followers.

Next, regularly evaluate and update your board selection to reflect changes in trends, brand direction, and audience preferences. This will help ensure that your Pinterest presence is always fresh and relevant.

Using Pinterest Analytics to Measure Your Success

In an ultimate guide to Pinterest marketing, you may have been expecting advice like “pin X times per day” or “don’t join group boards”, but here’s why we aren’t sharing that: each account (and their audience) is different! We have accounts that do well when we mix some of their content with “other people’s content” and we have accounts that do best when we pin their content exclusively. We have accounts that thrive posting 15 times a day and some that need just a pin or two to perform best.

Now that your Pinterest setup is strong and you are regularly pinning fresh, relevant content, it’s important to measure your success so that you can make sure what you are doing is working for you. Pinterest Analytics is a powerful tool that allows you to track your performance and gain valuable insights into your audience’s behavior.

With Pinterest Analytics, you can see which pins are performing the best, understand your audience demographics, and track your overall engagement (with saves, pin clicks, and outbound clicks!). These insights can help you optimize your strategy, adjust your content, and make data-driven decisions (our favorite kind!) to drive even more success on Pinterest.

But with all of the other responsibilities that come with running a business, managing a strong Pinterest presence can be time-consuming. That’s where hiring a Pinterest manager can come in handy.

Hire a Pinterest Manager to Take it Off Your Plate

As a business owner, juggling various roles and responsibilities can be overwhelming. While Pinterest can be a valuable platform for driving traffic and sales, managing a strong presence can be a time-consuming task. This is where a Pinterest manager can come in handy.

By hiring a Pinterest manager, you can delegate the responsibility of managing your Pinterest account to an expert who can ensure that every pin aligns with your brand’s messaging and visual identity. Instead of spending countless hours doing keyword research and creating and scheduling pins, you can focus on other aspects of your business (or maybe even enjoy some of that passive income you’ve heard so much about)

Additionally, a Pinterest manager can help you stay up-to-date with the latest industry trends and algorithm changes. They can analyze your analytics, refine your strategy, and make data-driven decisions to drive even more success on Pinterest.

screenshot of Pinterest analytics

Looking for a Pinterest Manager to Grow Your Business in 2023?

Pinterest remains a powerful tool for businesses seeking to establish their online presence and increase website traffic. This ultimate guide to Pinterest marketing is truly only the beginning (we really could have written a book). As you start using Pinterest, keep in mind that it takes time to see results, but the rewards are worth the effort. As American entrepreneur, Jim Rohn once said, “Success is neither magical nor mysterious. It is the natural consequence of consistently applying the basic fundamentals.” So, start today, keep at it, and watch your business grow!

Remember, we are here to support you! Learn more about our Pinterest marketing packages here OR skip to the good part and head to our contact form to get in touch directly.

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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Meet Kara