everything you need to know to diy well before you are ready to hire me to do it for you
The Report
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Updating blog posts for SEO is where most of the actual ROI lives. Not writing new posts. Not chasing trending topics. Not pumping out content because someone told you consistency means publishing every week forever. The people getting results right now, myself included, are spending a huge chunk of their content time on posts that […]
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There’s a very specific online sales strategy that business coaches are talking about behind the scenes with their clients and students. And almost nobody is talking about it publicly. It’s not one of those flashy, public conversations. But it’s the one actually happening behind closed doors, and I want to pull it out into the […]
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Most blog formatting advice assumes your reader already trusts you. They came from your Instagram. They binged your podcast. They know your vibe and they are ready to read whatever you put in front of them. That is not how most blog traffic actually works. If your post ranks on Google — which is the […]
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Is blogging dead in 2026? If you’re a small business owner wondering whether long-form content is still worth your time — or whether you’ve completely missed your window — this is for you. I get the temptation to go all-in on TikTok, Reels, or whatever the latest platform-of-the-minute is. There are so many marketing gurus […]
