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Winter is coming, friends — and if you’re heading into Q4 still relying on Instagram for all your visibility and lead generation, we need to talk about your Q4 marketing strategy. Your future self called me — she’s exhausted. And honestly, I get it. It’s been such a weird year in business, and I’m extra […]
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We all see the highlight reels online — $100K launches from one post, “overnight” wins, and the myth that scaling is seamless. But the truth of running a business looks a lot different behind the scenes. In this episode, I’m kicking off a brand-new quarterly series with my business BFF, Laura Milroy. Every few months, […]
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Making passive income from podcasting isn’t as simple as running ads. In reality, most ad spots are only paying around $25 per 1,000 listens so you won’t be getting rich quick from this strategy. Even if your show performs well, that’s hardly enough to support your business. But the good news is, ads are not […]
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Do you want to learn how to build case studies that help sell your offers—without overpromising? In the online space, case studies often bring to mind dramatic “before-and-after” transformations or those flashy claims like “I made $100,000 in five minutes.” And it can make you wonder: Do my case studies even stand out against all […]