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We all want to get better at creating authentic content, right? Well I’ve been obsessively watching YouTube lately — and yes, I know I’m late to the party. Everyone else was bingeing Jenna Marbles years ago (an icon, truly). For the longest time, YouTube wasn’t my go-to platform. Sure, I’d use it for music or […]
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There are a lot of Pinterest myths floating around that keep businesses from fully leveraging the platform. Maybe you’ve heard that Pinterest is only for DIY and recipes, that it doesn’t drive real sales, or that you need to post 35 times a day to succeed. But really, Pinterest is one of the most powerful […]

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Winter is coming! If you’re heading into Q4 still clinging to Instagram like it’s your life raft, you’re in the right place. Today I want to talk about how to build a Q4 marketing strategy that actually works (not just for 2026, but for years to come). As a marketer who works with small business […]

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I have to be honest — when I saw Michelle’s application to be a guest on the podcast, I was intrigued. I thought, “Facebook groups? I haven’t heard anyone talk about those in a long time.” Can you really build a profitable online community on Facebook in 2025? And as someone who’s a blogger, and […]
