I have a pretty good idea of why your blog isn’t growing for you. I hear this often from people who’ve been following me and are blog-curious — they’ll reach out and say something like, “I have a blog and I don’t even know if it’s really doing anything. I’m probably not doing it right.” I think that’s a problem we can fix today.
You should absolutely know whether or not your blog is working. For one, your Google organic traffic should be increasing. But you should also be getting inquiries, depending on how long you’ve been at it. Still, you should know your blog is working because you’re getting people saying, “I found you on Google.”
So if your blog isn’t doing that, let’s dive into why that might be.
Table of Contents
Is Your DIY Blog Working?
I’m so excited for today’s topic, because I feel like sometimes, especially when you’re DIYing your blog, there’s this pressure to do it right. And honestly, that’s not just about blogging — we could extend that to every facet of our business where we’re trying something new that we’re not experts at.
Maybe you watched a webinar about it, or a YouTube video, or read a blog post about it, and you’re like, “I don’t know, I feel like I’m just throwing stuff into the void.”
This is more for people who’ve been consistent with it. If you’ve been inconsistent — if you’ve got a total of five blog posts up — my advice is going to be a little different. I’m probably just going to tell you to get your reps in. It does take time, energy, and practice to get good at something.
But if you’re like, “No, I have a hundred blog posts and nobody has ever said they found me from Google” — that’s a different issue. And yes, there are usually things with SEO we could all be doing better, and things with conversion we could probably be doing better too.
However, I also think it’s not that serious.
If we’re putting out good content that’s relevant to what people are searching for, even if our settings aren’t perfect, that really shouldn’t prevent people from finding us.
Google and AI algorithms are quite sophisticated, and they’re pretty good at finding you regardless. There’s just so much content on the internet now — certainly more than there’s ever been, since AI sites are pumping out stuff all the time.
Does Your Blog Look And Feel Like Wikipedia?
But here’s the punchline of the episode: I think your blog probably isn’t working for you because it looks like your industry’s version of Wikipedia. If you’re using AI to write — and I actually looked at the stat for this, sources vary, but roughly 22 to 27% of AI citations are pulling from Wikipedia — that’s a problem.
I posted about this on Threads a couple weeks ago: if your blog is just rephrasing what’s already online, then sure, AI does that cheaper and faster, and blogging will be a waste of your time.
I know this can feel like a lot of pressure, and I promise it’s not as scary as it seems — but if your blog truly isn’t adding anything new to the internet, if it’s not giving people your personality, your perspective, your experience, then why would anyone leave the AI overview to learn more?
You know I’m a big advocate for paying attention to your own consumer behavior. Usually the AI overview gives me what I need. But when there’s something interesting in it, something unexpected, something that piques my curiosity, I’m absolutely clicking the link to learn more.
Would You Want Your Current Followers To Read Your Blog Posts?
If you feel self-conscious about sharing your blog posts on Instagram or with your email list… maybe that blog needs another edit.
I know that sounds harsh, but as somebody who is a blog defender to my death — I think some of us will spend so much time on our Instagram posts, and then put up an AI-written blog post and call it a day. We know it’s not that good, but we ignore that fact because we want to cross blogging off our list, and figure nobody’s going to see it anyway.
Especially when your blog isn’t bringing you leads, it becomes this self-fulfilling prophecy: your blog isn’t doing the job, so you’re not doing your job with the blog. You don’t think it’s going to bring you anyone, so you don’t put in the effort it would actually take to make a good post that brings people in.
That doesn’t mean you need to spend five hours writing a blog post, or that I don’t think you should use AI to write your blogs. If you’ve been listening, you know I have an AI blog tool currently in beta but one of the things that makes the tool effective, and makes blog writing effective in general, is having a real point of view: specific results, actual lived experience.
AI and Google will cite you and send people to your site to finish the answer if they believe you’re a true expert. I know we often hesitate to call ourselves an expert, but especially in 2026, when people are starting blogs with zero experience and just regurgitating AI-generated information.
If you’re a wedding planner who’s planned 10 weddings, you have experience. If you’re a website designer who designed your own website, you have experience.
So beyond just pumping out information people can find on Wikipedia, we need to weave in our real examples and stories. We have to hold our writing to the same standard as the other content we share with our audience.
Is It Clear That You’re A Business Owner?
The other thing I want to say — and I’ve talked about this on the podcast before, I’ll be talking about it for the rest of my life, I swear — is: do people who land on your blog for the first time understand who the author is and how you can help them?
Because I don’t think they do. If I looked up “top wedding venues in Las Vegas” or “branding design tips in 2026” or whatever, I’d read it and not think anything of it beyond “some sort of publication.” We need to make it so much clearer than we’re making it now who we are as the author.
I’ve already drilled the point of including your experience to death here, but it needs to be crystal clear that you’re a business. So I write my blog posts with pretty much the same formula every time: I introduce the topic, then I introduce myself right at the top — literally before the fold, before the first scroll.
Something like: “Hi, by the way, I’m Kara. If you’re new here, you can grab my private podcast where I explain my philosophy about building it once, getting found for months. If you’re looking to hire someone, here’s my services page. Or let’s dive into the good stuff — scroll on to read the rest of the blog.” Then I dive into the meat of the content, and finish with some sort of conclusion.
I include multiple CTAs, because different people land on your blog at different stages of their journey. It’s good to have an email list CTA, a services CTA, maybe a “contact me” CTA. You want to speak to a cold audience differently than a super warm one, but you want to have something there for each of them. My point is, even if somebody’s skimming, they shouldn’t be able to miss these multiple calls to action — and ideally, if I’m doing my job right as a blog writer, they’ll feel called to take at least one of them.
You can read more about how to format a blog post here.
Why Your Blog Isn’t Growing in 2026
I’m an SEO girly, but I really think it’s less about having every SEO setting perfect, the perfect keyword, the most beautiful writing — and more about how you showcase your stuff in a way that connects with people and shows them what to do next. So if your blog looks like your industry’s version of Wikipedia, if you feel like you’re regurgitating what’s already online, if you’d actually be horrified if your regular followers saw the effort you put into it — that’s why your blog posts aren’t “working” for you.
And the good news is, that can be easily fixed.
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