If you’re looking to expand your reach and drive traffic to your website, Pinterest is a platform you can’t afford to ignore. Even in 2023, it’s still one of the largest and fastest-growing social media networks out there. But Pinterest is more than just a pretty picture gallery – it’s a powerful marketing tool that can help you drive traffic, generate leads, make sales, and grow your business. If you’ve been going all in on Instagram (like so many of the businesses we work with!), today we want to break down why you should be giving Pinterest marketing another look! Need help actually implementing your new Pinterest marketing strategy? Learn more about working with us here.
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What types of businesses do well on Pinterest?
Let’s get this out of the way: there are SO many types of businesses that do well on Pinterest (seriously – with over 400 million active users, there is a good chance your ideal client is on it). It’s not just for weddings, food blogs, and decorating your home.
Right now, I want to stress that it works ESPECIALLY well for businesses that cater to people going through a transitional period of their life. When people are going through (positive) transitional periods in their lives, they often turn to Pinterest for inspiration, ideas, and guidance. Whether it’s planning a wedding, buying a house, or starting a business, Pinterest is often the FIRST place people turn when looking to make big life changes.
Using Pinterest Marketing for B2B
When it comes to B2B marketing, many businesses tend to overlook Pinterest as a viable platform. However, Pinterest can be a powerful tool for targeting other business owners, so it can help you reach new audiences and establish your brand’s authority within your industry.
One of the reasons that Pinterest is so effective for business coaches and course creators is that it’s often one of the first places people go when they’re in the process of starting a business, rebranding or launching a website, or generating new business ideas. By having a strong presence on Pinterest, your brand can show up in the feeds of users who are actively searching for inspiration and guidance related to running their own businesses.
Pinterest is a search engine, not just a social media network
When it comes to social media algorithms, many are designed to show users the content that they are most likely to engage with. This means that the more often you post, the more opportunities you have to create content that resonates with your audience and drives engagement.
What’s different about Pinterest marketing? It’s less about the time of day you post (and 48 hours after) and more about creating engaging and relevant content consistently for your audience. By having a consistent Pinterest marketing strategy that includes publishing new content on a regular basis, you’re showing the algorithm that you’re an active user who is committed to providing value to your audience.
If you do that, your content will remain to be seen for as long as it’s searched for. That means you can reap the rewards of a really great pin/blog post for weeks, months, or YEARS to come.
Pinterest is prioritizing fresh content, so a consistent strategy can make it easy to achieve results that compound over time.
One of the benefits of having a consistent Pinterest marketing strategy is that Pinterest’s algorithm prioritizes fresh content. This means that the more frequently you post high-quality content, the more likely it is to show up in the feed of the people searching for what you have to offer. Regardless of your follower count.
By consistently producing and sharing new content, you not only increase the likelihood of engagement and traffic, but you also increase the lifespan of your content. On other social media platforms, posts can quickly get buried in users’ feeds and disappear from view. However, on Pinterest, a well-performing Pin can continue to drive traffic and engagement for months, if not years, after it was first published.
Wondering what a Pinterest Marketing strategy really looks like? Check out this guide to Pinterest marketing in 2023.
Pinterest can drive high-quality traffic to your website
Pinterest users aren’t just casually browsing- they’re looking for specific products, services or solutions. This means that the traffic Pinterest drives to your site is much more likely to convert than traffic from other sources.
For businesses, this opens up a world of opportunities for driving sales and business growth. By creating pins and boards that speak directly to your target audience’s needs and interests, you can attract high-quality leads who are more likely to become paying customers or clients. Whether it’s showcasing your products or services, sharing customer success stories, or providing educational content related to your industry, Pinterest can help you drive traffic that is more likely to convert into revenue for your business.
With that said, after Pinterest marketing for 6 years, we also know that it’s unrealistic to expect someone to read one blog post and then invest in a 4 figure course. Which brings us to the next reason we love Pinterest marketing…
Pinterest can help you to build your email list
Pinterest allows you to create and promote pins that lead to landing pages or opt-in forms, making it a great platform for building your email list. Additionally, since Pinterest users are looking for specific solutions or products, offering them a free download or a discount in exchange for their email address is a great way to attract higher-quality leads. When you use Pinterest as an awareness tool, and email marketing as a nurture tool, the results can be POWERFUL.
Is Pinterest Marketing right for your business?
If you’re not already leveraging the power of Pinterest for your business, it’s time to start! Pinterest marketing is a GREAT way to drive traffic, build brand awareness, grow your email list, and sell your products, services, courses, and more.
Looking to take your business’s Pinterest presence to the next level? Look no further! We specialize in Pinterest management services that can help you grow your reach, drive more traffic to your website, and ultimately, increase conversions and sales. We are also one of the only Pinterest management teams that offer DFY blogging too – so if you aren’t currently creating long-form content in your business, we’ve got you. Contact us here for more information! Or, come say hi over on Instagram where we are always sharing our latest thoughts!