Outsource your Pinterest: How to know if your business is ready to hire a Pinterest Manager.
Are you new around here? Can I quickly introduce myself? I’m Kara and I offer done for you marketing services for womxn in business who want more leads and sales and less sales calls and “busy work”. I love Pinterest marketing (and search-driven marketing in general) because it compounds over time and grows WITH your business. If you are ready to invest in that long-term success, and are looking to hire a Pinterest Manager, here’s what working with me looks like.
My street credit? I built a marketing strategy I am OBSESSED with that brings me dream clients on autopilot (which I now pass on to associate planners) at my former wedding business, Love at First Travel. Now I help others achieve the same “leads on autopilot, sales while you sip your lattes” kind of success they don’t have to work so freaking hard for.
If you prefer to skim, here are three things you need to consider before deciding to hire a Pinterest manager.
- Can you afford to outsource if it will take 6-12 months to get an ROI? Pinterest is a long term strategy. Note: this does not ask you if the wait would make you a little uncomfortable.
- Do you know how to calculate whether or not it’s a good investment? If your business isn’t set up to scale, Pinterest might just waste your marketing dollars.
Is your biz still a side hustle? Please don’t make the mistake of waiting until you are “full time” to consider outsourcing. Use your precious time for client work (and collecting dream testimonials) before you have to worry about your business paying your rent (trust me!).
Can you afford to make a long-term marketing investment?
This is an obvious question you need to ask. We are not talking about RRSP’s – I am not asking you for 25 years. But before you hire a Pinterest manager, you should have enough cash in your marketing business for 6-12 months before you start getting a “real” ROI (to me – a real ROI means leads in your inbox). How much time it will take depends on your industry and your goals. Don’t hesitate to contact me if you have any questions.
Note: Being able to afford it doesn’t mean that the investment won’t make you uncomfortable. As a business owner, you should be incredibly careful about the business investments you make. Sometimes, that does mean being a little uncomfortable.
With Pinterest, you should see an increase in your Pinterest impressions & your website traffic within a few months but depending on your industry, clients may not make a decision right away. Are clients hiring you for a five figure investment planning their wedding? Or are you selling $5 bars of soap? If it’s a bigger decision, they may pin your site and save you for later instead of making a purchase right away.
Before you hire a Pinterest manager, you need to be honest with yourself and ask if now is the right time for you to make a long-term investment. “Trying it” for 3 or 4 months is more than likely just a waste of your time (and money!).
How many clients before you are fully booked? Is your business set to scale?
Are you a numbers person? I want to run some numbers by you to test whether or not you are really ready to hire a Pinterest manager. Keep in mind, this is based on my current rate of $550USD and if you are looking for a Pinterest Manager, you may find someone who is much less expensive, or much MORE expensive.
I’ve already been transparent that Pinterest can take 6-12 months to really start to get an ROI. This means you should enter your Pinterest Marketing planning to make an investment of $3300-6600USD.
HOW DO YOU KNOW IF YOU ARE READY TO INVEST IN PINTEREST MARKETING? HERE ARE A FEW MORE QUESTIONS TO ASK:
- How many clients/sales would I need to make to see an ROI I feel comfortable with? This looks different to everyone! Remember, it’s not about “how many clients to make back my investment”. The idea of investing in Pinterest Marketing is that it makes you MORE money.
- Can my business HANDLE the volume required to make this a smart investment if all goes well? In the previous question, I asked how much you would need to make to consider Pinterest marketing a good investment. If you would need to sell 85,000 products to make back your money, and there is no way you could ever fulfill that many orders, I would hold off until you have a more scalable model. On the other hand, if you would make enough profit from 1-2 high ticket sales, you’re ready.
- Does my website already convert? No amount of traffic is going to make people buy from a sketchy website. If your website isn’t making sales yet, and it’s because of a TRAFFIC problem, Pinterest can help. If your website is not making sales because of a CONVERSION problem (ie. you are already getting traffic), fix that problem before investing in Pinterest Marketing.
- Am I already creating content or willing to start/outsource content marketing? Pinterest is not like Instagram where content is purely created to enjoy on the platform. You NEED to be creating content regularly to drive traffic too (400 pins/month to your home page isn’t the vibe).
Where are my side hustlers at?
Listen to me, there will never be a better time to invest in your business. When you start relying on your business income to pay your bills, it becomes MUCH scarier to outsource in your business. Whether a solid Pinterest game is the investment you want to make or not (no judgment!), don’t feel like you don’t want to outsource until you “go full time”. Right now, your time is precious. You hopefully have “enough” income to pay your bills – even if it is not as much as you wish you had.
I want to challenge the idea that when you are starting, you can handle ALL the marketing, business building, and client work in the 10-30 hours a week you can spare when you are home from your day job. Outsourcing your marketing might be *just the thing* you need to focus on client work and get you that client experience and those stellar testimonials you need before you commit to going full time.
SO… SHOULD YOU HIRE A PINTEREST MANAGER?
Hopefully, this gave you some food for thought to confidently decide whether or not your business
Right now, I have two ways you can work with me:
- You can hire me to set up your Pinterest Profile for success, and provide you a DFY marketing strategy.
- You can hire me to handle your Pinterest Marketing (ie. I build you a scalable lead generation source while you drink your coffee and complete the client work). Depending on what you need, we can also add in blogging for SEO, email marketing, and more.
Does that sound good? Grab all the details here.
Or, do you have more money than time right now? If that’s the case, you can grab my free fast & slow marketing roadmap here, which breaks down all the things you need to build a sustainable marketing strategy for your business. I will be cheering you on!