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Despite being consistent with my podcast for two and a half years, part of me still wonders whether it’s actually a worthwhile business endeavor, or just something I do because I enjoy it. I recently changed my mind about that. And I’m excited to get into why. So today I’m sharing the honest version of […]

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Is AI ruining your business? AI won’t replace you if you’re excellent—but it might replace you if you’re average. In a world where anyone can produce average content at scale, the real question isn’t how much AI you’re using, but whether the work coming out of your business is truly exceptional. This post digs into […]

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If you have been anywhere near Instagram in the last few weeks, you have probably seen the Yap Challenge. Maybe you have done it yourself. Maybe you are thinking about it. Maybe you watched someone post 30 stories in a row and thought — is this what great marketing looks like now? Should I be […]
