The Ultimate Guide to Pinterest Marketing for Coaches in 2023

May 16, 2023



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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

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Discover how business coaches can leverage the power of Pinterest to boost their marketing efforts and reach a wider audience.

Are you a business coach looking for a new way to reach potential clients? If you haven’t considered incorporating Pinterest into your marketing strategy, it’s time to start. With over 400 million users, Pinterest is a powerful platform for businesses of all kinds to showcase their offerings and target leads. Here, we’ll take a closer look at how business coaches can use Pinterest Marketing to attract new clients and grow their businesses. Consider this the ultimate guide to Pinterest marketing for coaches in 2023. If you are looking for more general Pinterest marketing tips – head here next.

Below, you’ll find more details about exactly how you can leverage Pinterest, but as a business coach, you probably already know you shouldn’t be trying to do this all yourself, right? Click here to learn more hiring my team to manage your Pinterest marketing.

hiring my team to do Pinterest marketing for coaches

Understanding the Power of Pinterest for Business Coaches

Let’s dive into how using Pinterest for marketing can boost your business! It’s not just a valuable tool; it’s a game changer. Firstly, Pinterest is a highly visual platform that showcases your products & services in a visually appealing way. And if you’re a business coach offering specialized services or courses, you have the perfect opportunity to showcase your unique expertise with creative graphics.

Secondly, Pinterest is a search engine rather than a social network. This means that users come to Pinterest to search for ideas and inspiration, making it a platform tailor-made for businesses that want to be found by people looking for their services. By optimizing their Pinterest boards and pins for search terms, business coaches can ensure that their offerings show up in relevant search results. And guess what? People come to Pinterest when they are ready to TAKE ACTION. What better place to show up as a business coach?

Why Coaching Businesses Do Well With Pinterest Marketing

I have to be honest with you, I know we aren’t allowed to play favorites but business coaches are definitely my ideal clients when it comes to Pinterest marketing. There are a few reasons but the main ones are:

  1. Coaching tends to me a scalable model with group programs and courses which means your business will ALWAYS benefit from more traffic from Pinterest
  2. Your business is often set up to convert Pinterest traffic better. You likely have an email list, or some other way to nurture cold traffic.
  3. Whether you write blogs yourself or not, you are creating content on the regular somewhere, and it’s easy for me to repurpose it into a powerful strategy when Pinterest marketing for coaches.

Should we just jump right in and work together? Head here, and let’s have a conversation!

Pinterest marketing for coaches see better results because of the funnels they have in place

Setting Up Your Pinterest Business Account

Now that you understand the value of using Pinterest for marketing, it’s time to set up your business account.

Here are the steps you’ll need to follow:

Creating an Effective High-Converting Pinterest Profile

The first step to setting up your Pinterest account is to create a strong and informative profile. Your profile is the first thing potential clients will see when they visit your page, so it’s important to make a great first impression.

To create an effective profile, start by adding your company name, logo, and description. For coaches, a branded photo of YOU might be a better profile than a logo. This will help potential clients quickly understand what you offer and why you’re unique. It’s also important to link to your website and VERIFY your domain with Pinterest. This will help your Pinterest trust your content and push out individual pins.

Although your name and description should be branded and exciting to your ideal clients, don’t forget to include keywords. If you are a business coach, say you are a business coach, don’t say you are a “fairy godmother of business” or anything that nobody in the world would be searching for.

This probably goes without saying, but make sure your brand is consistent across all platforms. This will help establish trust and credibility with potential clients and make it easier for them to recognize your brand online.

an example of a profile when Pinterest marketing for coaches

Organizing Your Boards Strategically

Once you’ve created your profile, it’s time to start organizing your boards.

To organize your boards strategically, create boards that align with your coaching services or courses. For example, if you offer business coaching services, you might create boards around topics like leadership, productivity, and marketing. Think of these like your content buckets, but there are more of them.

Use keywords in your board titles and descriptions to make it easier for potential clients to find your content. For example, if you’re a business coach who specializes in leadership development, you might create a board called “Leadership Development Tips” and include keywords like “leadership,” “management,” and “professional development” in your board description.

Then, add pins that showcase your expertise and offer value to your target audience. This might include blog posts, infographics, videos, and other types of content that demonstrate your knowledge and expertise as a business coach. Your goal should be to provide your audience with high-quality, relevant content that demonstrates your value as a business coach. By doing so, you’ll establish trust and credibility with potential clients and increase the likelihood that they’ll choose to work with you.

I’m going to keep saying this throughout this post but if you don’t have time to do this: hire a Pinterest manager.

Developing a Strategy for Pinterest Marketing for Coaches

Now that your Pinterest account is set up, it’s time to start developing a strategy for Pinterest marketing for coaches. You want something that will work for YOUR unique business, so while I can’t break down exactly what you should do, here’s what you need to do before you start Pinterest marketing for coaches:

1. Identifying Your Target Audience

The first step in any effective marketing strategy is to identify your target audience. For business coaches, this means understanding who your ideal clients are and what they’re looking for. Consider factors like age, gender, location, and professional background when defining your target audience. For example, if you specialize in coaching female entrepreneurs in their 30s, you’ll want to create content that speaks to their unique needs and challenges.

2. Setting Clear Goals and Objectives

Once you know who you’re targeting, it’s important to set clear goals and objectives for your Pinterest marketing efforts. This might include things like increasing brand awareness, generating leads, or driving website traffic. Whatever your goals may be, make sure they align with your overall business objectives and are specific, measurable, and achievable. This will help you stay focused and track your progress over time. Read that last sentence again.

3. Creating a Content Plan

Now it’s time to start creating content that will resonate with your target audience and help you achieve your goals. Here are some tips:

  • Use high-quality images and graphics that are visually appealing and easy to understand. This will help your pins stand out in a crowded feed and capture the attention of potential clients.
  • Create pins that are optimized for search terms relevant to your coaching services. This will help your content appear in Pinterest search results and attract more traffic to your profile.
  • Add links to your website or landing pages within your pins. This will make it easy for potential clients to learn more about your services and take the next step towards working with you.
  • Create boards that cover a wide range of topics relevant to your target audience. This will help you establish yourself as a thought leader in your industry and provide value to potential clients beyond your core coaching services.

Developing a Pinterest content plan can be time-consuming, but it’s a crucial piece of your marketing strategy. By creating a steady stream of high-quality content, you’ll establish yourself as an expert in your field and reassure potential clients that you have the expertise they’re looking for. Don’t be afraid to experiment with different types of content, like infographics, videos, or blog posts, to see what resonates best with your audience.

creating a content plan before Pinterest Marketing for coaches

4. Engaging with Your Audience

Finally, it’s important to engage with your audience on Pinterest to build relationships and establish trust. This might include responding to comments on your pins, following other users in your industry, and sharing content from other accounts that align with your brand values. By building a community around your brand, you’ll create a loyal following that can help you achieve your marketing goals over time.

Creating Engaging and Shareable Pins

If you are looking for tips when using Pinterest marketing for coaches, let me ask you this: Are you struggling to get your Pinterest content noticed? Do you want to increase engagement and drive traffic to your website? If you haven’t seen success on Pinterest yet, it’s time to focus on creating pins that are not only visually appealing but also shareable. Here are some tips to help you get started:

1. Design Eye-Catching Images

When it comes to creating pins that stand out, the FIRST thing you need to focus on is the design. The most successful pins are those that are visually appealing and easy to read at a glance. As much as you may love them, avoid script fonts or anything that’s hard to read. To achieve this, make sure your pins feature high-quality images that align with your brand’s visual style. You can use stock photos (my personal favorite is Sourced Co!) and create your own graphics using tools like Canva. However, be sure to avoid using images that are too busy or cluttered, as they can be overwhelming to users. And make sure your images are RELEVANT.

Another important aspect of designing eye-catching images is to ensure that they are optimized for Pinterest. This means creating vertical images with an aspect ratio of 2:3 or 1:2.1 and using bold, easy-to-read fonts that stand out against the background. Don’t forget to add text overlays or graphics to make your pins more informative and engaging.

2. Writing Compelling Pin Descriptions

While the design of your pins is important, the descriptions that accompany them are just as crucial. Your pin description is your opportunity to entice users to click through and learn more about your coaching services. To write compelling pin descriptions, use clear, descriptive language that highlights the benefits of your services. Be sure to include relevant keywords that reflect your coaching services and target audience.

3. Using Keywords Effectively

As with any search engine, keywords play an important role in getting your content in front of the right people. To use keywords effectively on Pinterest, start by doing some research to identify the most relevant and popular terms in your niche. You can use tools like Pinterest Trends or Google Keyword Planner to find keywords and topics that are currently trending. Once you’ve identified your keywords, incorporate them into your pin descriptions and boards.

Analyzing and Optimizing Your Pinterest Performance

As with any marketing strategy, it’s important to track your results and adjust your approach as needed. Here’s what you should be doing:

a screenshot of Pinterest results from a Pinterest Manager

1. Utilizing Pinterest Analytics to Analyze Pinterest Marketing for Coaches

Pinterest offers a range of analytics tools that allow you to track your performance over time. Use these tools to understand which pins and boards are performing well, which keywords are driving traffic, and what your audience demographics look like.

When analyzing your Pinterest performance, it’s important to pay attention to both engagement metrics and conversion metrics. Engagement metrics include things like repins, comments, and likes, while conversion metrics include click-throughs to your website, sign-ups for your email list, and sales.

By tracking both types of metrics, you’ll be able to get a more comprehensive understanding of how your Pinterest marketing efforts are impacting your business.

Want extra credit? Consider creating pins with a UTM code to get VERY specific when tracking the results of your Pinterest marketing for coaches.

2. Tracking Your Progress and Adjusting Your Strategy

Based on the insights you gather from Pinterest analytics, make adjustments to your Pinterest marketing strategy as needed. Honestly, what’s the point of tracking the data if you aren’t USING the data? I could jump on a soap box about this. This might include creating more of the content that’s performing well, revising your keywords, or targeting a different audience demographic altogether.

Another important factor to consider is timing. Searches tend to be seasonal regardless of what industry you are in, so things like a “summer slump” or “New Years soar” is to be expected!

Finally, make sure you’re staying updated on the latest Pinterest trends and best practices. Last week, they just announced they are discontinuing idea pins on June 20th, 2023. Clients who have hired us to be their Pinterest VA’s or Pinterest Managers or Pinterest strategists or whatever the trendy thing to call managing Pinterest accounts nowadays ALREADY know this. If you don’t have time to stay up to date, than you need to hire someone who specializes in Pinterest marketing for coaches.

Determined to DIY? Attend webinars, read industry blogs, and stay in tune with your target audience’s preferences and habits. One trend that’s currently gaining momentum on Pinterest (and everywhere else) is the use of video content. Consider creating short, engaging videos that showcase your products or services in action. UGC is one of the top 2023 marketing trends.

a team of Pinterest managers who specialize in the coaching industry

Looking for a Team That Specializes in Pinterest Marketing for Coaches?

You’ve found us! While we hope this guide to Pinterest marketing for coaches has been helpful to get you started (and honestly – convincing you just how powerful this platform is), we would love to take it one step further and encourage you to reach out here. Pinterest marketing for coaches is always a good idea. Want the details first? We don’t gatekeep. Find our Pinterest Management Pricing Here.

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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Meet Kara