As an online course creator, you probably already know that selling courses is not as easy as it looks on Instagram. It takes a lot of hard work, dedication, and planning to create courses that are both valuable and relevant to your target audience. And then you have to sell it! If you are looking to sell more courses without spending 25 hours a day hustling on the ‘gram, you are in the right place.
Today on the blog, we are sharing a little more about how one of the most effective ways to market your courses is through blogging. In this blog post, we will discuss why blogging is the perfect strategy for course creators who want to build an audience, establish authority, and drive traffic (and enrollments) to their online courses.
Table of Contents
Blogging Helps You Build an Audience
Free content is king in 2023, and the best way to leverage that is through blogging. Stop justifying spending hours and hours crafting the perfect Instagram post (or reel) when there are much more sustainable marketing strategies instead.
By creating compelling and educational content on your blog, you can build an audience of potential students and customers for your courses. You can share tips, insights, and your own experiences in your niche or industry to establish a personal connection with your audience and build trust, which will ultimately lead to course enrollments.
Blogging Helps You Get to Page One on Google
Blogging is an effective way to boost your website’s SEO and improve your ranking on search engine results pages. Google (and other search engines) love fresh content, and by regularly publishing new blog posts, you can keep your website updated and relevant. This will help you rank higher on search engine results pages, which will increase your visibility and drive more traffic to your website.
Trying to start a blog to sell more courses? We would love to support you in your journey! We have an impactful mini-course on blogging for SEO for the DIYers reading this, and DFY blogging packages for those of you who just want it taken off your plate.
By Starting a Blog, You Can Sell More Courses by Cementing Your Authority
Scroll back a second and see how I just snuck in a shameless plug for my blogging course? That’s right – I sell more courses through my blog than almost any other channel. By consistently sharing valuable and informative content on your blog, YOU can establish yourself as a thought leader in your niche. This can help you build authority and credibility with potential students and customers. You already know this but let me remind you: when people perceive you as an expert in your field, they are more likely to trust you enough to buy your courses.
Use Your Blog to Drive Website Traffic to Your Courses
One of the main benefits of blogging is that it can help drive traffic to your course pages. It can be hard to get sales pages to rank on Google all on their own! That’s not true for blogging. Blogging means your website and posts will rank for MANY different keywords that your ideal client might be searching for.
But what do you do once you capture your ideal client’s interest? By including calls to action in your blog posts that promote your courses, you can encourage readers to take action and sign up for your courses. You can create blog posts that are specifically designed to drive traffic to your courses, such as review posts or comparison posts.
Looking for blog ideas? Here are five places I go to for blog topic ideas for my own clients!
Combine with Pinterest marketing and email marketing for the best results
To get the most out of your blogging marketing strategy to sell more courses in 2023, you should also combine it with other marketing strategies such as Pinterest marketing and email marketing. Pinterest is a powerful visual search engine that can help you reach a wider audience and drive more traffic to your website. A strong Pinterest strategy will also help your blog posts rank on Google.
Email marketing, on the other hand, can help you build a loyal audience and nurture your relationship with your subscribers. If you are selling a 4 figure course or group program, they may need a little warming up than reading a blog post or two. We always recommend combining a blogging strategy with an evergreen funnel or ongoing email strategy to ensure once you capture your ideal client’s attention, you keep them in your orbit until they are ready to buy.
Want to blog to sell more courses?
Overall, blogging is a powerful strategy for course creators who want to build an audience, establish authority, and drive traffic and enrollments to their courses. By consistently creating valuable content and promoting your courses through your blog, you can build a personal connection with your audience and ultimately increase your course sales. So if you’re not already blogging to sell more courses, it’s time to get started!
Already have a lot on your plate? Like I said in the beginning, I know creating high-quality courses is a lot of work. If you are looking to hire a blogger for your business, learn more about working with us here. Not ready to outsource? Learn our tips of the trade here.