My new website is live—well, to be honest, it’s been live for a while. Today, I want to talk about that and share the five bold decisions I made when building it.
My goal with this episode is to take you behind the scenes of my thought process—and to validate you if you tend to overthink everything, because I definitely do too. So, I think this will be a fun episode!
Definitely check out my website if you haven’t already. Let me know what you think, and if you spot anything weird or wonky. Be a good human—and let’s get into it.
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Table of Contents
Does anyone else get super nosy about how people make decisions? Same. If that’s you, you’re going to love this episode because I’m diving into the five big decisions I made for my new website.
1. Going All In On “I” Instead Of “We”
Even though I have a team that supports me, I’m the one who works directly with clients—at least for now. And honestly, I’m a personal brand. Unless I rename everything, it’s kind of hard to separate The Kara Report from, well… me.
As an introvert and a generally private person, that’s a little uncomfortable. It’s not that I set out to be a content creator or personal brand—it just sort of happened. And I know a lot of business owners can relate to that.
So I’ve been stuck on this I-versus-we decision for a while because neither option felt 100% right. On one hand, I do have support. On the other hand, when you think of the business, you think of me—and I’m very hands-on with everything.
What pushed me to finally commit was feedback from Sara Noel of Between the Lines Copy. She was on the podcast, and I signed up for her course, Site Series, which included a website copy audit. She looked at mine and said, “You’ve got to decide—because this mix of I and we is a mess.”
And she was right. It’s not confusing to people who follow me online, but for someone landing on my site for the first time? Totally confusing. And most of my clients come from those cold visits.
So now, I’ve fully embraced “I.” On my About page, I explain that I have a team behind the scenes, but I’m still the face of the brand and deeply involved in everything.
I’ve also realized I need to lean more into the personal brand side of things. There’s a lot of value in that, and I want to embrace it more. So, expect a bit more personal content from me—not necessarily on the podcast, but in other places like my email list.
Speaking of email, I’m planning to show up there more regularly. I used to email weekly when new episodes dropped, but I’ve fallen off in the last month or so. Honestly, my emails were starting to feel kind of boring—not bad, just not as intentional as they could be.
So, new energy is coming. More behind-the-scenes content, more personal insights—maybe even more stories (if I can get it together).
Okay, that was a long one—but decision number one: I’m going all in on “I” over “we.”
2. Eliminating Keywords and Services I Was Ranking For
The second bold decision I made was eliminating keywords I was ranking for and narrowing down the number of services I offer.
Ally from Akari Digital briefly mentioned this in Episode 68—how as service providers, we tend to keep adding on more and more offerings until our websites become a bit of a Frankenstein’s monster. That was definitely true for me. My site was advertising Pinterest services, blogging, website copy, my “Website in a Weekend” implementation service, a blogging course (Blogging for Bingeable Brands), and even SEO audits at one point. It was a lot.
The thing is, I was actually ranking pretty well for terms like “website copy,” “VIP day,” and “Website in a Weekend.” But even though I was showing up in search results and getting a few clients through SEO, those services weren’t really aligned with what I wanted to keep doing. The VIP day model in particular was getting a bit stressful. I already have a full roster of monthly clients, and those one-off projects—while profitable—just disrupted my flow.
Could I have made it work? Sure. But I felt a strong pull to go all in on Pinterest management and blogging, which are the two services I’m most passionate about and where I feel we deliver the most value. So I made the tough decision to delete those high-ranking service pages. And let me tell you, giving up keywords you’re ranking on page one for is emotionally hard. But it felt right.
Now, if you go to my Services page, you’ll see my signature Pinterest and blogging combo package front and center. That’s my primary offer, and yes—it’s over four figures a month ($1,260 at the moment). Scrolling down, you’ll find options for just Pinterest or just blogging if someone isn’t ready for the full package.
This felt like a bold move, especially in this economy. As a service provider, it’s tempting to offer tons of options just to make it easier for people to work with you. But I wanted to be super clear about what I do best—and go all in on that.
Yes, it’s scary. What if no one ever inquires again? What if I could’ve made more money doing the other stuff? All the usual doubts come up. But I’m confident in the work we do—Pinterest and blogging are what we run like a well-oiled machine. Our clients are happy, and we get results. I can 100% stand behind it.
So, that was decision number two: eliminate keywords I was ranking for and simplify my service offerings to reflect what I really want to be known for.
3. Launching a Private Podcast Freebie
Instead of just saying “Yay, celebrate me and my rebrand!” I wanted to give people a real reason to check out the new site—so I created a brand-new private podcast freebie.
I’ve worked with so many clients who’ve rebranded or launched new websites, and the question always comes up: How should I announce it? What’s the best way to celebrate this investment? And listen, I get it—branding and websites are a huge investment, not just financially, but emotionally. You’re constantly asking yourself, Does this feel like me? Will it attract my ideal clients? Am I going to love these colors and fonts six months from now?
So yes, it’s natural to want to shout it from the rooftops. But the reality is… most people don’t really care. They’ll cheer you on in the comments, maybe poke around out of curiosity—but it doesn’t land the way it does for you.
That’s why I wanted to do something more valuable: I launched a private podcast series to give people something useful and draw them into the new site. If you haven’t checked it out yet, head to thekarareport.com/private-podcast for instant access.
It’s a seven-part series with short, bingeable episodes (5–10 minutes each) where I walk through exactly how I build things once and get found for months. It’s essentially my approach to sustainable marketing.
Honestly, it didn’t take that much time—I outlined it in an evening, sat on it for a couple of weeks, got feedback from my business coach, made a few tweaks, and recorded it all in about two to three hours. And now it’s an evergreen resource I’m proud of.
I’ve done the traditional PDF freebie thing. I had two solid ones:
- A fast vs. slow marketing roadmap (which I still love—DM me if you want it).
- A “Writing Blog Posts That Sell” guide, which pairs well with my Blogging for Bingeable Brands course.
But I was getting tired of that format. I wanted to try something different—and this private podcast felt like the right move. It aligns with my brand, it’s personal, and it’s easy to consume.
4. De-emphasizing My Blogging Course
This ties directly into what I was just talking about: I’ve decided to de-emphasize my course.
And I have mixed feelings about it—because in the online business world, we hear over and over again how important passive income is. And I’m really proud of the course I built.
Quick backstory: I launched my first course in 2020. It was way too early, but at the time it felt like “everyone” was doing it. I had a lot of marketing knowledge to share, so I put together a super general course and sold it for maybe $97 or $197.
While I got great feedback from the small group that took it, I realized something important: about half of them ended up hiring me for services afterward. That told me two things:
- The course content built trust.
- It didn’t make people feel confident enough to do it on their own.
So, I took a course on how to create better courses—how to structure them for action, accessibility, and clarity—and I poured all of that into building Blogging for Bingeable Brands. I’m genuinely proud of it.
But here’s the reality: it doesn’t align with my current ideal client. The people hiring me for blogging aren’t looking for a blogging course. They want it done for them, not DIY.
So while the course is still available for purchase (I’m not retiring it), I’m no longer highlighting it. This is kind of a theme across several of my decisions: saying no to things that could make more money so I can go all in on the things I love most.
It’s scary. Because on tough days—when things feel overwhelming or I’m not getting the glowing client feedback I’m used to—that little voice in the back of my mind starts whispering: Maybe you should just focus on courses…
There’s this sexy allure to passive income. And I love that so many of my clients have that model. But for now, I’m choosing focus. I’m hoping that serves me in the long run. And if it doesn’t? I’ll pivot. That’s allowed.
5. I Didn’t Launch Right Away
Here’s something I’ve never done before—I didn’t launch the website the second it was finished.
I actually wrapped it up about five weeks ago. I sent it over to my brand designer, Ellie from Ellie Brown Branding (shoutout to her—she’s amazing). I had built out most of the site in the template, and she came in to finesse and polish the final 10%.
Once she handed it back, I spent two full weeks quietly reviewing it. Every couple of days, I’d log into Showit, browse for 15 minutes, and look for anything that felt off—misplaced buttons, headlines that didn’t sit right, little tweaks. It was already done, but I kept asking myself: How can I make this 10% better?
That’s something I say to my team too—how can we go just a little bit further than “good enough”? That’s usually what makes something great.
So yes, I soft-launched it. I even made it live a week and a half ago without a big announcement. I’ve been sending it to a few people to test, catch anything weird, and make sure it’s really ready.
This week, I’ll be promoting it more—mainly through my private podcast freebie—and next week, I’ll start sharing more broadly. (In case you’re listening later, I’m recording this on May 21st, and it’s going live on May 26th, 2025.)
Launching a New Website as a Pinterest Marketing and Blog Writing Agency
So those are the bold decisions I made for my website. I’d love to hear your thoughts—or if you’ve made any similar changes to yours.
At the end of the day, sometimes you just have to try things. Not every decision is 100% certain. But I’m trusting my gut and focusing on what feels aligned both emotionally and strategically.
And when you have a team—like I do, with two full-time employees and a few contractors—you really start thinking differently. You’re not just gambling with your own time and money; you’re supporting other people too.
That’s part of why these decisions, while they may not sound huge to someone else, feel bold to me. The safer move would’ve been to keep everything I was ranking for, offer more service options, create a bunch of digital products, and promote them nonstop.
But I’ve talked about this before—I’m in a season of doing less, but doing it better.
And no, this isn’t a “work two hours a week” situation. I’m still working full-time. But I’m being more intentional with what I say yes to. And for now, that feels right.
I’m already working a lot, so the question I’ve been asking myself is: How can I fine-tune what I’m doing? How can I double down on what brings in the majority of the company’s income—and let go of the rest?
So, that’s it from me for now. You can check out everything at thekarareport.com. Of course, there’s the Services page, but I also have a ton of information on the blog.
Every podcast episode gets its own full blog post, and I also share standalone content—like a breakdown of Pinterest trends for 2025 or a guide on where to include city names for local SEO. I’m really trying to build that blog into a go-to resource for you.
If you haven’t explored the site yet, definitely poke around! There’s a Resources page where I share my favorite tools and recommendations, and of course…
Get on my email list!
Right now, the only way to join is by signing up for the private podcast—but I really want to make email a priority moving forward. For a couple of reasons:
- Writing engaging, thoughtful emails is a skill I want to flex more.
To be honest, I’d started leaning too much on AI (yep, calling myself out). - I’ve said this before, but one of my big goals is to build deeper relationships—and I think that happens in the inbox more than anywhere else.
So, I want to get to know you, and I hope you’ll get to know me a little better too. I’m genuinely excited for this next chapter.
Thanks so much for being here—and I’ll talk to you next week. 🩵
LINKS MENTIONED
- Hire us to write SEO-driven blog posts for you (we’d love to if your blog isn’t working!)
- Learn more about our Pinterest management services
- Learn more about working with our marketing agency here
- Sign up for Site Series website copy course
- Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!)
- Follow me on Instagram
