9 Ways to Find Content Ideas (When You’ve Said EVERYTHING There Is To Say)

Do you ever feel like you’ve said everything there is to say in your business—like you’re just repeating yourself over and over? While repetition is key in marketing, it can still start to feel a little stale. If that sounds familiar, this episode on how to find content ideas is for you.

Today, I’m sharing nine ways I generate fresh content ideas—even as someone who writes a ton of content. These strategies work not only for social media but also for blog posts, podcasts, and YouTube channels. As a service provider with years of experience working with clients, I still have to find new ways to say the same thing in fresh, engaging ways.

So, get ready—I’m spilling all the tea on how I do it. Let’s dive in to find content ideas!

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First, let’s acknowledge that, yes, repetition is necessary in marketing, and repurposing content is a great strategy. However, if you keep posting the exact same thing over and over, your audience will eventually tune out. It’s usually a gradual decline, not an immediate drop-off, but over time, engagement will fade.

That’s why it’s important to find ways to refresh your content—modernizing your message, tweaking your approach, and presenting it in new ways so it resonates differently. That’s all part of effective content creation.

So today, I’m sharing nine ways to ensure you never run out of content ideas again!

1. Creating More Content Series

The first strategy to find content ideas I’m really excited to explore more this year is creating a content series. Too often, we focus on one-off posts—wondering, What should I post today? What are my content buckets?—without taking the time to break topics into multiple pieces and dive deeper. If I’m being honest, this happens because it’s simply easier to throw together a quick roundup than to fully explore each subtopic in depth.

For example, let’s say I were writing a Pinterest trends post. It would be easy to create a blog titled “9 Pinterest Trends to Watch This Year” and leave it at that. But what if I took it a step further? Instead of one post, I could turn each of those nine trends into separate blog posts—going deeper into what they mean, how to implement them, and why they matter.

Too often, we don’t go deep enough with our content, which is why we are always trying to find content ideas that are new. Sometimes, we fall into clickbait-style titles that make us sound like everyone else. That’s why one of my main goals this year is to create more series-based content.

I haven’t finalized any plans yet, but I’m considering something like a spring marketing cleanup—a four-week podcast series dedicated to refreshing your marketing strategy. Another idea is creating more versus-style posts, which are fantastic, especially if affiliate income is part of your goals this year.

For example, I could dedicate a month to comparing different software tools on my blog:

• ActiveCampaign vs. ConvertKit
• HoneyBook vs. Dubsado
• Blogging vs. Substack
• Pinterest vs. Social Media

This approach allows you to take one concept and create multiple pieces of content, offering more value while making your content stretch further. It’s definitely on my radar for this year.

2. Dig Into Your Old Content

That brings me to the second strategy: digging into your old content. This tip to find content ideas is especially useful if you’ve been in business for a while. Many of us assume we remember everything we’ve posted, but in reality, we rarely go back and review our old content—which is a huge missed opportunity.

Before starting this podcast, I took some time to go through my old content—specifically, archived Instagram posts from a year ago. I wanted to see if there was anything I could revisit as a podcast topic because my biggest fear was running out of things to say. And honestly? I was shocked by how much I had forgotten I had ever posted.

I say this as someone who thought they had a solid grasp of all their past content—but trust me, there’s always something valuable you’ve shared before that you can rework, expand on, or refresh. It’s not about copying and pasting old content; it’s about reimagining it in new formats.

For example, you could turn:

• An old Instagram carousel into a reel
• A reel into a carousel
• A carousel into a blog post
• A blog post into a podcast episode

There are so many ways to breathe new life into past content to find content ideas.

Right now, I’m working with a client I’ve had for almost five years—crazy to think about! We’re revisiting blog posts I wrote for her years ago and turning them into YouTube scripts for topics we believe will perform well on that platform.

For my own business, just last week, I found myself scrambling for a podcast topic. I didn’t have an outline ready, so I dug into my archives and found a blog post I had written back in 2023—before I even launched this podcast. With just a few updates, I turned it into a podcast script, and that became last week’s episode on scaling your business without ads. That was an easy way to find content ideas!

There is so much opportunity in your existing content—you just need to get creative. And if you’re feeling stuck? Sometimes, all it takes is asking ChatGPT:
“How can I repurpose this into something fresh?”

3. Ask ChatGPT

And before you roll your eyes like, “Yeah, I’ve asked ChatGPT to find content ideas, and they all sucked”—trust me, I’ve been there. But here’s the truth: most of the time, we’re not specific enough when we ask.

Whenever I use ChatGPT for brainstorming, I always provide three key details:

1. Who I am
2. What I’m trying to sell
3. Who I’m trying to target

Without all three pieces, the content ideas it generates tend to be vague or generic.

If you’re working on SEO-driven content—whether it’s for a blog, podcast, or YouTube—you can take this a step further by asking ChatGPT to suggest keywords or even providing a list of keywords for it to build topics around.

That said, don’t blindly trust AI-generated keyword suggestions. If you ask ChatGPT, “Give me 10 blog topics and the keywords I should target”, make sure to vet those keywords using proper SEO tools.

I personally use SEMrush, and I love it. If you’re looking for a free or more affordable option, Ubersuggest has a free plan, and their paid plan starts at around $29 per month. However, the data is more limited compared to premium SEO tools.

I’ll share more AI hacks throughout this episode, but the key takeaway here is to be specific when asking for content ideas. Don’t be afraid to ask for exactly what you need—whether that’s keywords, repurposing suggestions, or new angles on existing content.

For example, you can ask:

• “Take this blog post and give me five Instagram caption ideas.”
• “Turn this into three video script ideas.”

AI can be really powerful to find content ideas when used correctly! Head to this episode with Kinsey to hear more about this (her Brand Blueprint was one of the best investments I made last year!).

4. Answer Your Audience’s Questions

This is one of the most common content strategies out there—because it works. But let’s take it a step further.

When I first started my business, I didn’t have an audience constantly asking me questions. So scrolling through my DMs and comments wasn’t all that helpful. If you’re in the same boat, don’t worry—there are still plenty of ways to find real questions your target audience is asking.

Go beyond your own audience and look at:

• Competitors’ comment sections (especially larger accounts in your industry)
• Public forums like Reddit & Quora
• Facebook groups in your niche
• Competitor reviews (what are customers mentioning or asking?)
• ChatGPT (“What are the most common questions people ask about [topic]?”)

For example, in my business, I might try to find content ideas by asking ChatGPT:

• “What are common blogging and Pinterest-related questions from business owners?”
• “How can I target business owners who want to write blogs versus people who want to become bloggers?”

This strategy is especially valuable for SEO-driven content. In fact, one of the best things I’ve done for my blog is adding a Frequently Asked Questions section to my posts.

Even if the entire blog post doesn’t rank well, Google often picks up the FAQ section and displays it in search results. That means more visibility, more clicks, and more opportunities to attract the right audience.

5. Steal Content Ideas Ethically

Let me clarify—this does not mean copying and pasting someone else’s blog onto your site. That’s not how you want to find content ideas. Instead, it’s about looking at trending topics and putting your own unique spin on them.

There are plenty of ways to do this:

• Use Google’s “People Also Ask” section to find frequently searched questions and use them as content ideas.
• Browse Facebook groups, Reddit, and online forums to see what people are discussing.
• Pay attention to comments on social media—what are people asking or debating?

For example, next week’s podcast episode was inspired by something I saw on Threads. I didn’t engage in a comment war (because that’s not my thing), but I did think, I have a lot to say about this! So I added it to my content calendar.

Another great way to find content ideas is through Pinterest trends. Instead of clicking through and copying what others have written, look at what’s trending and ask yourself:

• What do I have to say about this?
• Can I add a fresh perspective?
• How does this apply to my audience?

A pro tip: Use the little Pinterest search bubbles that appear under search terms. Clicking on them helps you narrow down to more specific, niche topics that might spark fresh content ideas.

To stay organized, keep a running list as you find content ideas in a tool like Notion or ClickUp. Personally, I track:

• Great email subject lines that stand out.
• Podcast titles that caught my attention.
• Recurring themes I notice across different platforms.

One idea I’ve been toying with is compiling effective podcast title formulas. Once I have a collection of engaging titles, I can ask ChatGPT to generate variations for future episodes. If you struggle with naming episodes, this is a great way to streamline the process!

6. Share Behind-the-Scenes Content

People love behind-the-scenes content. This is one of those ways to find content ideas that never gets old. Showing your process—whether it’s how you create, plan, or execute your work—adds transparency and builds connection with your audience.

We’ve all seen Day in the Life videos on social media. They’re fun to watch, but let’s be real—filming all day and then editing for hours? Exhausting. Instead, you can simplify:

• Share text-based breakdowns of your workflow.
• Highlight before-and-after transformations of your projects.
• Explain your exact process for something your audience finds valuable (e.g., How I Take a Blog from Idea to Finished Post).

This also ties into the concept of “working in public,” which is becoming a growing trend. More and more business owners are embracing transparency and sharing real-time updates about their work.

For example, in Episode 55, I shared my business goals for the year—a small step toward working more openly.

One of the most notable examples of this is Kit’s public rebrand. They announced their rebrand before they had a logo or even a visual identity. Instead, they took their audience through the entire process week by week on YouTube, showing how the brand evolved. I found it fascinating, and I think more business owners would benefit from a similar approach.

Another great example is Sarah Noel from Between the Lines Copy. She runs a Substack newsletter (I think it’s called Millionaire Moment?) where she’s publicly documenting her journey to making $1 million from a single course. She’s setting the goal in public and showing the behind-the-scenes steps she’s taking to get there.

This type of transparency not only builds trust but also creates an endless stream of ways to find content ideas—because you’re simply sharing your real-time journey.

7. Share Your Mistakes and Lessons Learned

This might seem like an obvious one, but people love hearing about what didn’t work.

For example, I recently saw an Instagram post from a business owner who canceled their launch. They weren’t getting the level of interest they expected, and the people who were interested weren’t the right audience. Instead of forcing it, they decided to scrap the launch and go back to the drawing board.

That’s a great piece of content because it’s real, relatable, and valuable.

One of my own best-performing brand stories comes from the pandemic era. I had more time to focus on my wedding business, and I was trying to figure out how to improve things. But what stood out to me the most?

➡️ Instagram had almost zero ROI for my business compared to Pinterest and blogging.

That realization ultimately led me to start this business. It’s a story I’ve told in different ways, and it still resonates with people—because many entrepreneurs have struggled with the social media hamster wheel.

When you’re trying to find content ideas, ask yourself:

• What business lessons have I learned the hard way?
• What mistakes have I made that my audience could learn from?
• What unpopular opinions do I have that go against the norm?

People appreciate authenticity, and sometimes, your struggles make for the best content.

So, those are just a couple of examples of how you can repurpose and reframe content. It might seem like an obvious strategy, but sometimes all it takes is looking at your content from a new angle.

One trick I love is asking ChatGPT something like:
“Can you give me five positive spins and five negative spins on this topic?”

This simple prompt can spark tons of fresh content ideas!

That said, while this type of content works great for social media, it’s not always the most searchable. For example, people aren’t likely to Google “Seven business lessons I learned in seven years.”

By the time this episode airs, my eight-year business anniversary will have already passed. And what’s funny? I actually planned a special episode for it but completely forgot! (Mental note: Always write content ideas down somewhere you’ll remember them!)

This ties back to my point—content like “Eight Business Lessons in Eight Years” is great for nurturing your existing audience and building connections. But as you find content ideas like that, know that it’s not necessarily designed to attract new people, so it’s important to be strategic about where and how you use this type of content.

8. Reframe the Same Idea for Different Audiences

There’s a lot of pressure to constantly create new content and find content ideas that are brand new, but that doesn’t mean every piece has to be 100% unique. Sometimes, the key is simply reframing your core ideas for different audiences.

For example, let’s say I have a blog post titled:
➡️ “How to Use Pinterest for Business”

Instead of rewriting the same post over and over, I could spin it into multiple variations, such as:

• Pinterest Marketing Tips for Coaches
• Pinterest for Service-Based Businesses
• Pinterest vs. Instagram: Which One is Better for Business?
• How E-Commerce Brands Can Leverage Pinterest for Sales

Each of these posts links back to the original core content, which search engines love. It strengthens your SEO and makes your content work harder for you.

From there, you can break the content down even further:

• Each Pinterest marketing tip can become its own Instagram post.
• The Pinterest vs. Instagram angle could be turned into an email newsletter.
• A Pinterest for E-Commerce post could be expanded into a YouTube video.

There are so many ways to make content go further—without constantly reinventing the wheel.

9. Share Industry Myths & Controversial Opinions

Last on my list of ways to find content ideas? One of my favorite ways to spark engagement is by sharing industry myths or controversial takes. A great place to find these? Reddit and Threads. People love sharing strong opinions—many of which are completely wrong.

When crafting content, especially for Instagram where stopping the scroll is key, it helps to frame your content around a “villain.”

For example:

• “Instagram isn’t the best way to grow. Here’s what to do instead.”
• “Blogging isn’t dead—AI isn’t killing it, here’s how to make it work for you.”
• “The #1 mistake entrepreneurs make with Pinterest (and what to do instead).”

These types of posts challenge common assumptions and invite engagement.

Another great example—I recently saw a discussion in a wedding industry group where someone asked:
“If I tell my vendor it’s not for a wedding, will it be cheaper?”

Any wedding pro would immediately say NO, that’s not how it works! But that’s exactly the type of misconception that makes for great content. It’s the classic “You think this, but actually…” format, which grabs attention and provides valuable insight.

One of my best-performing posts followed this structure:
“You don’t need a social media manager. You need someone to take the content you’re already creating and make it go further for you.”

That simple reframe resonated so much with my audience.

Bonus Tip: Stop Overthinking & Just Create

If I could leave you with one final takeaway as you try to find content ideas, it would be this: Make more content.

One of the biggest mistakes I see? Overthinking instead of taking action.

We set goals like “I’m going to take my marketing seriously this year”—then we spend hours making content calendars, buying yet another Instagram course, or mapping out the perfect strategy… but we never actually start.

The truth is, the faster you start creating, the faster you’ll:

• Get real feedback from your audience.
• See what’s working (and what’s not).
• Improve your skills—whether it’s reels, carousels, blogs, or emails.

Instead of learning more, focus on doing more.

Every piece of content is an opportunity to connect with someone new and gather data. Even if a post flops, even if the algorithm ignores you—just keep creating.

And remember: If you don’t have much content to repurpose yet, the only way to fix that is to start producing content now. No more looking to find content ideas.

So that’s my final piece of advice—just start.

Find Content Ideas in 2025

Thank you for sticking with me through this episode. If you’re feeling stuck, here are a few things you can do:

• Go through your old content for inspiration.
• Start a content series to explore topics in more depth.
• Use ChatGPT to help you generate new ideas.
• Most importantly, start creating.

You will never regret putting more content out into the world.

One last tip: The most successful business owners I work with have a system for organizing and categorizing their content. This allows them to repurpose and reuse their ideas over time, which is essential for maintaining consistency and efficiency.

I hope this episode gave you useful ways to share your message in fresh and engaging ways. If you want us to find content ideas for you, learn more about working with us here!

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