Podcast

BTS with Kara & Laura: Client Graduations, Summer Breaks, and Agency Dreams

September 30, 2025

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work with ME

I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Hello there!

We all see the highlight reels online — $100K launches from one post, “overnight” wins, and the myth that scaling is seamless. But the truth of running a business looks a lot different behind the scenes.

In this episode, I’m kicking off a brand-new quarterly series with my business BFF, Laura Milroy. Every few months, we’ll sit down to share what’s actually happening inside our businesses — the wins we’re celebrating, the pivots we’re making, and the uncomfortable conversations that come with growth.

In this first check-in, we talk about why taking a summer off wasn’t the death of Laura’s business, how cutting $800 worth of subscriptions changed my margins, and why scaling always comes with self-doubt (even after 10+ years in business). You’ll hear the honest, unfiltered version of entrepreneurship that doesn’t show up in polished Instagram posts.

Whether you’re craving a true BTS glimpse of what it looks like to build and sustain a service-based business, or you just want to feel less alone in the messy middle, you’ll love this conversation.

Listen on Apple | Listen on Spotify

Wait…. where’s the blog post?

If you’ve been around here for a while, you know I’m a huge advocate for turning your podcast episodes into full blog posts. Not just quick show notes, but real, SEO-driven articles that help your episodes get found long after they’ve gone live. It’s one of the smartest ways to repurpose your content and get more mileage out of the work you’re already doing.

But here’s the thing: not every episode is designed with SEO in mind — and that’s okay.

This week’s episode is the very first in a new quarterly series with my business BFF, Laura. It’s less about keywords and more about pulling back the curtain on what’s really happening inside our businesses: the wins, the struggles, the “oh shit” moments, and the messy middle of running service-based businesses. In other words, this one’s about connection, not searchability.

Because the truth is: while SEO matters, your content strategy doesn’t have to hinge on every single piece being optimized. Some episodes are meant to educate, some are meant to convert, and some — like this one — are meant to connect.

Love you, mean it!

Somewhere on the internet, there's a blog post you've read, a Pinterest pin you've clicked, or an article that answered exactly what you were Googling at midnight — and there's a decent chance I wrote it. Not under my name, obviously. That's kind of the whole thing.

I'm Kara, and I ghostwrite the internet for small business owners who have way too much going on to sit down and write a blog post every week. My clients get found on Google, build trust with their audience, and show up in search results while I stay happily behind the scenes doing what I love most.

It started with my own business. I was a destination wedding planner who blogged her way to fully booked seasons before "content strategy" was even a buzzword. That blog is still bringing in leads today.

So yeah, I'm a little obsessed with what good search-driven content can do, and I've spent the last several years helping other business owners find out for themselves, too.

I'm Kara — The blog writer and Pinterest manager small businesses hire when they'd rather do *anything* else.

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let's connect

I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Meet Kara

In just seven short episodes (that you can absolutely listen to on 2x), I'm going to teach you my system for building content that compounds and help you repurpose that stuff you're already creating (no curling your hair required!).

My Private Podcast Will Teach You How To Build It Once, and Get Found For Months

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