Is anyone else feeling that new fall energy? It’s that time of year again—Labor Day has passed, and suddenly, everyone seems ready to dive back into their goals and projects. If you’ve been putting off those big dreams or plans for Q4, chances are they’re now front and center in your mind. Today, we’re exploring four powerful ways to channel that fresh, autumnal energy to make the most of this season. And be sure to stick around until the end, where I’ll share one thing that might be on your mind but might not be the best use of that new fall energy. Let’s get started!
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Table of Contents
Step 1: Checking Your Foundation
The first and most important step in leveraging your new fall energy is to check your foundation, which is your website. As a marketer, I believe that your website is your home base—it’s where all your marketing efforts should lead, and it needs to be set up to convert both warm and cold traffic. With this in mind, take some time to poke around your website and see what needs improvement. Start by running a broken link checker to ensure there are no issues that could negatively impact your SEO and user experience. Broken links, often caused by changes like vendors going out of business or service pages being updated, can hold your site back if left unchecked.
Additionally, focus on underutilized pages like your 404 and contact pages, optimizing them to convert better. Your contact page, in particular, is crucial for reaching your Q4 revenue goals, so ensure it’s not losing potential clients. Tools like Hotjar can help you visualize how visitors navigate your site, revealing where they might be dropping off and where you can enhance engagement.
As you review your website, don’t forget to assess your sales funnel. Is it still aligned with what you’re selling? Does it need a refresh or a complete overhaul? This is especially important if you rely on an email opt-in to capture leads. Go through your funnel as a potential customer to identify and fix any issues, ensuring that your marketing efforts are supported by a strong, well-maintained foundation. By doing so, you’ll set yourself up for a successful Q4 and beyond. This is one of the BEST things you can do with that new fall energy.
Step 2: Make a List of People You Want to Be On Their Radar
The second thing I recommend doing with that fresh fall energy is to make a list of people you want to be on their radar. This isn’t about feeling slimy or pushy; it’s about being strategic as a business owner. For years, I resisted the idea of creating a list of people to engage with, especially when it was suggested that I focus on potential clients through platforms like Instagram.
While I still think that’s a good idea, my current approach is slightly different. Instead of just targeting potential clients, I’m making a list of people I want to build relationships with—those who could refer me, invite me to speak at events, or think of me as a podcast guest. These are individuals who serve the same audience as I do, and by deepening those connections, I can make more of a name for myself in the industry.
Step 3: Review Client-Facing Collateral and Automation
The third step is to review all your client-facing collateral and automation. While I usually don’t tease upcoming content, I have an episode with a colleague coming up where we’ll dive into systems and automation. It’s prompted me to take a hard look at my current processes, which, to be honest, are a bit old-fashioned.
For instance, when someone inquires with me, I send them a PDF I’ve created in Canva. While it’s efficient, my current method involves manually sending separate emails for contracts, invoices, and questionnaires—something that could definitely be streamlined. This fall, I’m focused on improving these processes, and I recommend doing the same, especially if you already use automation. Often, we set things up and forget about them, but it’s crucial to ensure that everything is still aligned, up-to-date, and accurately reflects your brand.
Step 4: Block Off Time in Your Calendar for the Holidays
Finally, as we head into the busy fall season, don’t forget to block off some time for the holidays. It might seem early, but after seven years in business, I’ve learned that this time of year gets eaten up quickly. Whether you have a toddler, like me, or not, it’s important to set aside time now to avoid being overbooked later. Block off days for Christmas shopping or just to relax, so you can enjoy the season without feeling overwhelmed.
What NOT to Do With Your New Fall Energy
The last thing to consider with that new fall energy is whether or not you should rebrand. It’s a common impulse—rebranding, launching a new website, and giving your business a fresh look as the seasons change. And while you might indeed need to rebrand or update your website, especially if your branding feels outdated or misaligned, it’s important to approach this decision with caution.
As someone who often feels the itch to rebrand, I’ve learned that the process is more involved than it might seem. If you’re thinking of starting a rebrand in September, don’t expect to launch it in October. Realistically, you’re looking at a timeline that could stretch into December or even January, especially if you’re working with professionals. This extended timeline can be particularly crucial if you’re in the wedding industry, where engagement season is just around the corner.
It’s easy to fall into the trap of constantly spending on your business, thinking that more is always better. But sometimes, the best move is to step back and evaluate whether a rebrand is truly necessary or if it’s just what my business coach, Candace Coppola, refers to as a “noble task.” She got this idea from Jon Acuff’s book Finish, where he describes tasks that make you feel productive but might actually be distractions from what truly moves your business forward.
Rebranding, while valuable, can often be a shiny object that diverts your focus from more pressing business needs. If you’re considering a rebrand as a magic pill to solve your business challenges, it’s probably not the right time.
Rebranding is most effective when your business is stable and secure, allowing you to invest in taking it to the next level. It’s also an emotional process, requiring deep commitment and introspection. While the idea of choosing new fonts, colors, and logos might seem fun, a true rebrand is much more than just a quick fall project. It’s a soul-searching mission that demands careful consideration and a strong foundation to build upon. So, before diving into a rebrand, weigh the decision carefully and ensure it’s the right move for your business at this time.
What to Do With That New Fall Energy
I hope you found this post super helpful as you plan how to channel your fall energy. I’d love to hear what you’re planning to do this season—whether you’re inspired by the ideas here or have your own to share. Feel free to send me a DM on Instagram, and let’s continue the conversation. Until next week!
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