As a blogger for women-owned businesses, I want to take some time to answer three of the most frequently asked questions about blogging for your business on my own blog today.
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How long should blogs be?
This is one of the most frequently asked questions about blogging for your business but the honest answer is: it depends. For instance, a business-to-business technology establishment might lean more towards lengthy ones, around 3000 words, whereas a local newborn photographer might only need 700-900 words. Here’s a cheat sheet:
If you are targeting local traffic, you are probably safe between 700-900 words.
When you are only competing with businesses in your city or state, your blogs should be around 700-900 words. In my own blogging business, I work for a wide variety of wedding pros (from wedding planners to wedding photographers), and I can usually get their blog posts to page one on Google with as little as 700 words. I hope it goes without saying, but obviously, it also depends on the topic. You don’t want blog posts that feel incomplete either. Ultimately, the length of your blog post will also depend on the complexity of the topic and how much information you want to include.
If your business is competing across the USA (+ beyond), aim for a minimum of 1500 words (with 2500+ words preferred)
Although the wedding industry often seems saturated, you are not competing with as many people as someone whose business is not location-dependent. For example, if you are a brand and website designer working with clients across the US, or if you are a course creator selling a marketing course, your blog posts likely will need to be much longer in order to stand out as the most valuable piece of content on Google.
What are the best ways to monetize your blog?
While ads can be an appealing way to generate income from your blog, you’ll need a considerable amount of traffic to make it worthwhile. If you’re just starting out, there are better options to consider (that don’t slow down your site!).
One way to monetize your blog is to promote your own products and services. Whether you’re selling merchandise, digital products, or offering a service, this can be a great way to make money. Your blog gives you the opportunity to showcase your expertise, build a brand, and ultimately, drive sales.
Another option is to create blog posts specifically designed to make affiliate income. If you have knowledge and experience in a particular industry, you can leverage that to promote products and services related to that niche. By including affiliate links in your posts, you can earn a commission each time someone makes a purchase through your unique link.
Ultimately, the key to successfully monetizing your blog is to focus on creating valuable content that resonates with your audience. Take the time to study your unique audience and understand their pain points, interests, and what they’re looking for. By creating content that speaks directly to them and offers real value, you’ll be setting yourself up for success.
Do people still read blogs in 2023?
In a word, not really. But hear me out! Though it may seem like people in 2023 no longer take the time to sit down and read blogs, blogging is still an effective marketing strategy. Despite peoples’ decreased attention spans and preference for short-form videos (thank you TikTok!), blog posts often provide concise and valuable information that can be skimmed for a quick understanding of the overall message. It’s a great way to showcase your authority and stand out as a leader in your industry. More often enough, that’s enough to get your ideal client to buy (or at the very least – want to learn more).
Additionally, blog posts are becoming increasingly important for SEO optimization, thanks to search engine algorithms which prioritize website content with fresh updates. By featuring relevant, engaging content on our website regularly, you can stay ahead of the competition and boost your rankings. This means you can get your business in front of people who are ACTIVELY looking for you – which is always a great marketing strategy.
What’s the best course to learn blogging for your business?
Okay – this one is a bonus because I’m biased. But I’ve created a blogging for bingeable brands mini-course for small business owners just like you. It’s full of actionable how-to tips and strategies to help you create content that will get your ideal clients to find you on Google. I’m so proud of this course. If you’re looking for a way to take your content marketing up a notch and let’s be honest – are tired of Googling things like “frequently asked questions about blogging for your business”, head here for instant access.
What Frequently Asked Questions About Blogging for Your Business Do You Have Now?
It’s probably the Taylor Swift in the air but I’m embracing my content creation era. If you have frequently asked questions about blogging for your business, I would love to answer them! Send me an Instagram DM here, or sign up for my free fast and slow marketing guide for blogging tips.