Website Copywriting

Crafting Good Content: How a Copywriter for Small Business Can Help You Stand Out

September 11, 2023



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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

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In today’s digital world, with HUGE players in every industry (from Amazon to Marie Forleo), standing out from the competition is more important than ever for small businesses. One way to do this is through crafting content that grabs attention and keeps readers hooked. It happens to be my favorite way because that’s where a skilled copywriter for small business can make all the difference.

With our expertise in crafting compelling messages and engaging narratives, a copywriter can help your small business create content that not only captures the attention of your target audience but also compels them to take action. Ideally – click that “add to cart” or “contact now” button you so desperately want them to gravitate toward.

Whether you need attention-grabbing blog posts, persuasive product descriptions, or compelling social media captions, a copywriter can tailor their writing to suit your brand voice and effectively convey your unique selling proposition. Through carefully chosen words and persuasive storytelling techniques, copywriters can help your small business rise above the noise, connect with your audience on a deeper level, and ultimately drive conversions.

Know you need a new website before we walk into Q4? Learn more about our VIP days here. Or, come say hi over on Instagram for more marketing tips from a copywriter for small business.

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The importance of content for small businesses

In the current competitive digital landscape, content plays a crucial role in setting small businesses apart from their competitors. It provides an opportunity to showcase the unique personality, values, and offerings of your brand in a manner that deeply resonates with your audience. Great content not only entices readers to linger on your website but also amplifies the chances of social sharing, leading to higher conversions.

A skilled copywriter understands the significance of engaging content and possesses the ability to generate it. They should possess a thorough understanding of your target audience, allowing them to tailor messages that directly address their needs, desires, and challenges. By utilizing persuasive storytelling techniques, a copywriter has the power to create memorable and emotionally impactful content. Their expertise enables them to capture attention from the very first sentence and maintain reader engagement until the conclusion. We can’t overstate the importance of this enough!

Understanding the role of a copywriter for small business

Before we dive into how a copywriter can help your small business stand out, it’s important to understand the role they play in your overall marketing strategy. A copywriter is a skilled professional who specializes in writing persuasive and compelling content. They work closely with businesses to understand their unique selling proposition, target audience, and brand voice.

Copywriters have a deep understanding of consumer psychology and know how to use words to influence emotions and drive action. They are experts in crafting messages that resonate with your audience and compel them to take the desired action, whether it’s making a purchase, signing up for a newsletter, or contacting your business.

In addition to their writing skills, some copywriters also have a strong understanding of SEO (Search Engine Optimization) principles (hi – that’s us!).They know how to incorporate relevant keywords into their content to improve search engine rankings and increase organic traffic to your website. By combining persuasive writing with SEO best practices, copywriters can help your small business get found by your target audience and convert them into loyal customers.

What a copywriter for small business doesn’t do

Copywriters are essential in crafting persuasive content to help close sales, but they can’t make a broken offer work. Copywriters are not responsible for addressing any product or service fundamental flaws, nor should they be expected to do so.

Additionally, copywriters shouldn’t have to research and verify the accuracy of the information they write about; that responsibility falls on the people who supply that information. For example, we do a TON of research into your industry and business before we ever sit down to write, but if you tell us your offer includes XYZ, we shouldn’t have to verify that information as a copywriter for small business.

Ultimately, copywriters can give a great boost to your sales and marketing efforts, but they should only be tasked with writing persuasive content that communicates your message effectively; it is then up to other teams in your organization to ensure that what’s being sold will actually live up to its promises.

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How a copywriter can help your small business stand out

Now that we have a clear understanding of the importance of great content and the role of a copywriter, let’s explore how a copywriter can specifically help your small business stand out in the digital landscape.

1. Crafting a compelling brand story

One of the most powerful ways a copywriter for small business can help you stand out is by crafting a compelling brand story. Your brand story goes beyond just the products or services you offer. It’s about the values, mission, and unique personality that sets your business apart from the competition. A copywriter can work with you to uncover the essence of your brand and create a narrative that resonates with your target audience.

By telling your brand story in a captivating way, you can forge a deeper connection with your audience and differentiate yourself from competitors who may offer similar products or services.

2. Writing engaging website copy

As copywriters for small businesses, this is what we specialize in! Your website is often the first point of contact between your business and potential customers. It’s crucial to make a strong impression and convey your unique value proposition effectively.

A copywriter can help you achieve this by writing engaging website copy that captures attention, communicates your brand message clearly, and compels visitors to take action. Whether it’s crafting persuasive headlines, writing persuasive product descriptions, or creating an About Us page that resonates with your audience, a copywriter can optimize your website content to drive conversions and make your small business stand out.

Let’s just dive in deeper here for a sec! Your website copy is some of the MOST important text a copywriter for small business can write for you. After all, your website should act as your home base for your brand, and serves as the source of valuable information for customers. A strong website can help increase visibility for your brand, which in turn will result in more conversions and sales opportunities. M

oreover, it is an important part of your sales funnel – when people are familiar with your products or services through other marketing efforts like advertising or social media, they will often look to your website first to find out more about you and what you offer. In this way, an effective website turns prospects into leads and customers, helping boost the ROI of all other marketing activities.

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3. Creating attention-grabbing headlines and taglines

In today’s information-saturated world, capturing attention is more challenging than ever. That’s where attention-grabbing headlines and taglines come into play. A copywriter knows how to craft headlines that pique curiosity, evoke emotion, and compel readers to click and engage with your content. They can create taglines that encapsulate your brand’s essence in a memorable and concise way.

By working with a copywriter to create attention-grabbing headlines and taglines, your small business can cut through the noise and make a lasting impression on your target audience.

4. Developing persuasive product descriptions

Are you looking for a copywriter for small business that specializes in working with product based businesses? While this isn’t what we specialize in, we do always have fun with it! When it comes to selling products online, persuasive product descriptions can make all the difference.

A copywriter can help you create product descriptions that highlight the unique features and benefits of your products in a way that resonates with your target audience. They can craft compelling narratives that evoke desire, address objections, and ultimately drive conversions. By investing in persuasive product descriptions, you can differentiate your small business from competitors and increase the likelihood of a purchase.

5. Crafting blog posts and articles

Blogging is a powerful tool for small businesses to establish thought leadership, build brand awareness, and drive organic traffic to their website. However, creating blog posts and articles that engage readers and provide value can be challenging. That’s where a copywriter can help. They can research industry trends, identify relevant topics, and craft blog posts that provide valuable insights and solutions to your target audience.

By consistently publishing blog posts, you can position your small business as an authority in your industry and attract a loyal following. Blogging is our signature service over here. You can hire us to do it for you here, OR grab our mini course with everything you need to know here.

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Investing in a copywriter for your small business success

Using storytelling techniques and a deep understanding of buyer psychology, a copywriter can write the words you need to captivate your audience and inspire them to take action. Whether it’s a compelling story behind a new product launch or a relatable anecdote that resonates with your audience (and gets them to read the rest of your blog post), a copywriter for small business can help you stand out. What are you waiting for? Connect with us to get started!

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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Meet Kara