Do you need to blog every week? Is batching sometimes better?!
Listen friends, I don’t even know how we’re already in mid-December. If you’re listening to this in real time, you’re probably feeling the same way I am: half holiday mode, half 2026 goals and vision board mode. I feel like that’s just life as a business owner.
If you’re totally checked out for the end of the year, I completely get it. But I think today’s topic might still catch your attention. Something I’m seeing over and over — on Threads and in other conversations — is that more and more people are prioritizing SEO and putting blogging back on their 2026 marketing lists. Which, obviously, I think is a great idea. I’m biased, considering I write blogs for a living, but I genuinely love to see it.
Most of the time, the only way to work with me is in a long-term, one-to-one capacity. Typically, when someone reaches out to me for blogging support, the expectation is that we’ll be working together for a while — assuming it’s a good fit. Clients usually choose between two blog posts a month or four blog posts a month, and then we just keep going. Honestly, that’s my favorite way to work. I love long-term relationships with my clients.
That said, I also know that this kind of setup doesn’t work for everyone. Budgets, seasons of business, goals, and priorities all shift. Because of that, once a year — and usually only once a year — I offer batch blogging packages. If you want all the details, you can head there now to see the options and how it works. And if you’re looking for an end-of-year write-off, I truly can’t think of a better one.
The episode itself isn’t really about the offer, but it is available now. With that said, let’s dive in.
Table of Contents
Why Batching Blog Posts Can Be Better Then Trying To Blog Every Week
Today, I want to talk about why sometimes batching blog posts can actually be better than writing weekly. And there are a lot of caveats here, because for the most part, I genuinely believe that more blog posts tend to yield better results. You hear me say this all the time: I think 52 blog posts are better than 26 blog posts.
If you’re deciding between two blog posts a month and four blog posts a month, I’m usually a “more is more” kind of girl when it comes to blogging.
The problem with “you don’t need to blog weekly”
What I find frustrating — especially on Threads — is how often nuance and context get lost in marketing advice. Have you ever looked at someone’s content and thought, okay, but something important is missing here? I’m sure people probably feel that way about my content too. There’s only so much context you can give in short-form spaces.
So when I hear people saying things like, “You don’t need to blog weekly,” or “You don’t need to be that consistent to see results,” I want to slow the conversation down a bit. Chances are, you’re hearing these messages too — and while there is truth in them, they’re missing important layers.
If I were having a longer, more nuanced conversation with people who believe the opposite of me, I think we’d probably meet somewhere in the middle. And that’s exactly what I want to unpack here.
You’ll hear advice floating around that says you can just write a batch of blog posts — five, ten, whatever — publish them all at once, and call it good. And sometimes, that can be enough.
Looking at what’s ranking to help you make an educated decision
But instead of listening to me, who’s going to tell you to blog more, or someone else who’s going to tell you that you barely need to blog at all — that you just need SEO or Instagram or whatever the message is — I want you to look at the data.
Start with the keywords you actually want to be found for. See who’s ranking. Look at the top results and ask yourself: do they have blogs? And if they do, do those blogs have any real substance?
Maybe the sites ranking in positions one, two, and three only have a couple of blog posts — or none at all. In that case, blogging could be the thing that helps you become more competitive and potentially move into that top spot. But it’s also important to say this clearly: blogging is not always a requirement.
For less competitive keywords — especially in smaller towns or for local service-based businesses — you may not need much additional content to rank. If you’re a plumber, dentist, or other local provider in a smaller market, strong local SEO might be enough. I’d have to do the research to know for sure, but it’s very possible you can get away with less content.
On the other hand, if you’re a San Diego wedding planner or a New York wedding photographer, you’re competing in a massive search market. In those cases, you almost certainly will need SEO content to boost you to the top, simply because the search volumes are so high. That means the payoff is absolutely there — but you need to do your own vetting. Look at the first five results for the keywords you want to rank for. If they all have blogs, that tells you what you need to know.
I want to address this because there are so many misconceptions about how many blog posts you “need.” I can easily sit here and say, you should blog every week for the next five years — and honestly, I believe that to my core. I think a lot of businesses would benefit from that approach.
At the same time, I know that level of consistency doesn’t work for everyone’s budget, priorities, or season of business. So while weekly blogging might be my gold standard, that doesn’t mean you can’t see results with less. You absolutely can.
Why You Should Add Blogging To Your Marketing Strategy Even If You Can’t Commit To Weekly
One of the best things about blogging is that while it does support your ability to rank for your main keyword, the core description of what you do, each individual blog post also has its own opportunity to rank.
So even if you only have one, two, three, or four blog posts, maybe that’s not enough to get you to the number one spot for something highly competitive like “Showit website designer.” But that doesn’t mean those posts can’t rank for more specific searches — things like how to do X, Y, or Z in Showit, or how to find a Showit website designer who specializes in a specific niche.
That’s a whole other conversation, and I’ve done multiple episodes on finding blog topic ideas for exactly this reason. A lot of the time, we get stuck thinking, How am I supposed to come up with that many blog topics?
And what I always say is this: in the post-AI era, searches are getting incredibly specific.
Even looking at my own YouTube strategy, which I then turn into blog content, I’ll take one core topic and recreate it for different niches. I might publish multiple videos where I’m essentially teaching the same concept, but I’m speaking to a very specific audience each time.
For example: how to write blog posts faster for wedding professionals, how to write blog posts faster for coaches. The bulk of the content is the same. I have a process. I know what I’m doing at this point. But the people searching are looking for answers tailored to their industry. In the age of AI, people expect focused, niche-specific content.
You guys know I could talk about blogging forever, so I’ll rein it in here — because I want to shift into when batching blog posts actually makes the most sense.
The Biggest Benefit of Batching Blog Posts
One of the biggest benefits of batching is that it gives you strong core content that you can later adapt for more niche topics. I do want to be clear, though: Google does not love duplicate content. That said, if you write a foundational piece — or book one of my batch packages — and then use that post as a starting point for another blog that’s tailored to a different audience, with more nuance and specificity, that’s absolutely fine.
So let’s talk about why batching can be the better option.
First, I want to be honest: not every season of business allows for the consistency of weekly blogging — especially if you don’t have the budget to outsource. While I would love for everyone to make blogging their top priority, I also know that for long-game strategies like SEO, it’s not always practical to pour in a huge amount of time or money upfront.
When you’re early in business, it can feel like you’re constantly doing the work and waiting to see the payoff.
There are also very specific seasons where batching makes even more sense. Maybe you’re launching a new website in 2026 and you want fresh blog content that reflects your new brand and speaks to a new ideal audience. Maybe you’re shifting your offers. Maybe your Q1 calendar already feels full, but you still want to keep your marketing moving — without completely disappearing from Instagram and falling into that feast-or-famine cycle so many of us struggle with.
That’s where batching blog content upfront really gives you the best of both worlds.
You’re creating search-friendly content that can work for you long-term, without the pressure of a weekly time commitment. This is especially helpful for solo business owners and newer entrepreneurs who aren’t quite ready for ongoing support.
Working with me monthly vs. one-time
I also don’t want to understate the commitment that comes with long-term marketing support — even though all of my contracts are month to month. You’re never locked in. If something changes financially or your priorities shift, you’re not obligated to continue.
Still, whenever you start working with someone long-term, there’s always upfront work involved. You need to share details about your business, grant access to analytics, and spend time in communication. All of that is great — but sometimes, you just want a simpler, more contained solution.
It’s not that working together long-term is that much — I’m not bothering you with every little thing — but it does feel like more of a commitment. And sometimes, you just don’t want that. Sometimes you just want a batch of blog posts. Sometimes you want to try it before committing. Sometimes people hire me to write a batch of blogs and then drip them out monthly. Other times, they publish everything all at once.
If I batch blog posts, should I publish them all at once? Or should I drip them weekly?
If you’re curious what I recommend: for the most part, blog posts don’t do you any favors sitting in drafts. It is completely fine to publish them all at once. Submit them to Google Search Console and let Google do its thing. Most people are not reading your blog and thinking, Oh my gosh, she posted ten blogs in one day. That’s just not something people are worried about.
That said, I do love the idea of dripping content weekly if you want it to feel like ongoing consistency — especially if you’re sharing those posts in a newsletter or on Instagram. And by the way, when you share a blog post on Instagram, you don’t always have to say, new blog post. You can simply remind people that you have a blog post about a certain topic. It doesn’t have to be framed as something that was just published yesterday.
Older blog posts can absolutely work harder for you when you reshare them. If that’s your plan, you might choose to publish your blogs every week or every other week instead of all at once. Both approaches can work — it just depends on your goals and how you want to show up.
Should You Book a Blogging Batch Package?
As I mentioned earlier, I’m currently offering my batch blog packages, and they’re only available through the end of the year. You can head here for full details on pricing, package sizes, and the process.
I also want to be clear about who this is for — and who it isn’t.
These packages are ideal for people who want a more once-and-done solution. If you’re in a season of pivoting, just getting started, or looking for something that feels like a lower investment, especially with payment plans available, this can be a really great option.
And once you have a batch of blog posts, they don’t just disappear. They become the foundation you can build on as you continue blogging on your own, whether you plan to maintain consistency long-term or you simply want more content on your site. Having a solid base of blog content serves its own purpose — both for SEO and for the people who land on your website and want something to read.
Why smaller blog post packages are still “worth it”
If you only have three blog posts on your site, that might not be enough to rank for your top keyword on Google. Those posts can still rank independently, but stick with me, they also serve another really important purpose.
When someone finds you, whether through a referral, Instagram, Google, or Pinterest, and they click over to your website, there’s actually content there for them to binge. And I can tell you from experience, this is such a gift.
I’ve seen this firsthand in my wedding business — and we all know how competitive that industry is. I’ve had people reach out and say things like, I stayed up all night reading your blogs, or Thank you so much for all the information on your site. It made me feel so much better about choosing a destination wedding. That kind of content builds trust long before someone ever reaches out.
Blogs also act as an incredibly effective filter. We’re always thinking about how to attract more ideal clients while gently repelling the wrong ones, and your blog plays a huge role in that. You can do this through your writing, the topics you choose, and the angles you take — not in a rage-bait, hot-take-on-Threads kind of way, but by sharing real context, nuance, and your personality.
If you’re in a visual industry, blogs also give you a place to showcase your work. I’m thinking especially of photographers here. I joke all the time that it slightly pains me how many blog posts I’ve written that I know aren’t being fully read. People are scanning the words — but what they’re really doing is looking at the images. And that’s often how they make a hiring decision.
The more content you have to give someone, the easier it is for them to warm up to you. You can take someone who’s completely cold from a Google or Pinterest search and, by the time they reach your content page, they’re thinking, I know who you are. I know what package I want. I know what you’re all about. And they’re ready to move forward.
That’s a much better position to be in than feeling like someone searched for a service, reached out to the top five results, and you’re just one of many options they’re comparing.
The Process Of Working Together For Batch Blogging Packages
If you’re interested in working together — whether through batching or long-term support — the process is very similar. You’d start by filling out an inquiry form. From there, I’d send over a proposal, contract, and invoice. And as I mentioned earlier, payment plans are available.
Once everything is signed and complete, you’ll receive a medium-length onboarding form. In that form, I’ll invite you to add me to your Google Analytics and Google Search Console so I can dig into the data and see what’s already working for you — if anything. That’s really the main reason I ask for access.
I’ll also ask questions about your business: who your ideal client is, what freebies you offer, whether you email your list regularly, how people are currently finding you, what services you want to sell more of, and whether you have anything coming up that I wouldn’t know as a casual observer.
And yes — I’ll be honest — I am a bit of a stalker in the best way. If someone hires me, I want to know everything. No one ever gives me as much information as I want, because I care deeply about the details, and those details inform the strategy.
Once someone comes onboard, I usually go down a bit of a research rabbit hole. I’ll read through any existing blog posts they have, look at what they’re sharing on Instagram, and yes — I’m absolutely watching their Stories to get a better sense of how they talk, how they write, and what their overall marketing feels like. It’s honestly one of my favorite parts of the process.
If someone is launching something they haven’t shared publicly yet, I always ask to know about it. That kind of information directly informs the content strategy. From there, we handle logistics — logins, adding me as a user wherever makes sense, and gathering images for the blog posts, or confirming whether stock photos are okay.
Once I have everything I need, we’re off to the races.
There are a few different timelines depending on the batch package, and those are outlined on the sales page. But in most cases, as soon as I receive the onboarding form, I’m ready to get started. The first thing I create is a blogging plan, which I always put together in a simple Google Doc.
I do this intentionally. It makes it incredibly easy for you to read through, leave feedback, and approve the plan — no extra logins or complicated tools required.
In that document, you’ll see a list of proposed blog topics. I’ve reviewed your onboarding form, looked at the content you already have, and chosen topics that I believe, based on my keyword research, have the strongest potential for your business.
That said, you know your business better than anyone. I always want you to review the topics and make sure they’re things your ideal client would actually search for and that they naturally lead into your services.
If you already have ideas, I’m all ears. This comes up a lot with wedding professionals and other creative business owners who want to blog case studies, real weddings, or specific projects — and those can have excellent SEO potential.
So it’s always a collaboration. You might come with topics, I’ll come with topics, and under each one I’ll usually include four or five short bullet points to give you a sense of the angle I’m thinking about.
From there, you can jump into the Google Doc and say, Yes, this looks great, or Can we swap this topic out? You can also leave notes directly in the document. For example, maybe one of the topics is Five trends in X industry — trend roundups and end-of-year lessons are huge searches right now. The bullet points underneath might be trends I surfaced from an initial search.
Those outlines aren’t deeply researched yet — the deeper research happens before writing — but they give us a clear direction. You might look at one of the points and think, I love this and I have photos that would be perfect for it. Or you might see another and say, This doesn’t align with my ideal client at all. Perfect. That feedback is exactly what the planning stage is for.
Once we’ve refined the plan together and everything looks good, I move into writing the blog posts and publishing them directly on the backend of your website.
I don’t deliver blog posts in a Google Doc, and that’s very intentional. A lot of SEO optimization happens inside your website itself — and I want full control over that process so everything is set up correctly from the start.
If I were handing you a Google Doc with your blog posts, I wouldn’t have full control over the process — and honestly, that makes me break out in hives. I couldn’t live like that. I’m very aware that I’m a little intense about this.
Instead, I load everything directly into the backend of your website. If you’re on Showit, you’d give me access to WordPress or Squarespace, whatever platform you’re using for your blog, and I take it from there. I upload the posts, optimize the images, and make sure everything is as close to publish-ready as possible.
Once that’s done, I email you and let you know everything is ready for review. You can go in and make minor word changes, or request edits like, I didn’t love this section, or Could we add X, Y, or Z here? Whatever it is, I’m genuinely open to feedback.
Once the posts are approved, they’re officially in your hands. You can publish everything all at once — especially if you’re launching a new website — or space the content out every couple of weeks and promote it elsewhere. The ball is completely in your court.
At that point, I cheer you on from Instagram and hope we get to work together again someday.
It really is that simple.
Hiring Me To Batch Blog Posts vs. Do You Need To Blog Every Week?
This is such a great option for people who want a more one-and-done solution — those who know blogging needs to be on their 2026 to-do list and just want a solid kickstart or to finally feel like it’s checked off. If you’re outsourcing and thinking, I know I can’t blog 52 times next year, but I would love to have quality blog content done by someone who knows what they’re doing, this is for you.
