Let’s talk about how to turn one blog post into 10 pieces of content. I’m not just talking about sharing content and directing people to your blog. While that’s great, people don’t respond to it as well as they used to. People want fresh content geared to the platform they’re on, not a bunch of recycled stuff. So let’s talk about how to repurpose blog posts without that!
I work as a blog writer. If we haven’t met yet, I’m Kara, owner of the Kara Report, and I write blogs for business owners for a living. Most of these ideas come from my clients and from the work I do to make the blogs they pay me to write go a lot further.
If you’re an online business owner who often feels trapped by the content treadmill and constantly tries new things—sometimes throwing spaghetti at the wall, sometimes feeling super inspired, often one or the other with very little in between—you’re going to love today’s video.
Table of Contents
Why should you repurpose blog posts?
First, I want to talk about why repurposing matters: content burnout. I have a whole video on content burnout—five signs you’re headed straight for it—and I’ll link to that in the description box below.
When I talk about repurposing blog posts, there are two real ways to do it. One: promote the blog post in different places. Email your list to let them know there’s a new post and that they should read it, or share on Instagram Stories or posts like, “I have a new blog post up.” That’s one way.
The second way, which I’m going to dive into deeper, is actually taking that content to create new pieces. Blog posts are truly evergreen anchors, packed with ideas that can fuel other formats. That’s part of the reason I love blog posts so much. The other reason is the long staying power.
If you’re new to blogging for your business, one thing I love about search-driven marketing is that if people are looking for your business on Google or ChatGPT, these blog posts can show up for as long as they’re relevant—versus something like an Instagram post that lasts 48 hours.
Choosing Which Blog Posts to Repurpose
Choose the right blog post to repurpose. I often talk about repurposing blog posts, but I don’t necessarily think every blog post needs to be repurposed in these ways. There are a few qualities that make for a great, repurposable blog.
So first, you want to choose an evergreen topic. That means it’s not seasonal or too tied to a moment in time. For example, something like “2026 marketing trends” or “ways to prep your business for Christmas” won’t have the same long-term value. Those posts can still work if you repurpose them quickly, but what I’m talking about here is content that fits into a larger evergreen marketing strategy.
The second quality of a repurposable blog is that it solves a key audience problem. Sometimes it’s fun to blog about niche questions, things your customers ask, or a topic that speaks to a very specific subset of your audience. But when we look at the posts that repurpose best, they’re usually the ones that solve a problem a lot of people are dealing with.
The third quality is clear structure with multiple sections. I actually have a whole PDF guide on how to write blog posts with this in mind—I’ll link that here.
1. YouTube video.
This one might surprise you because it’s not talked about as much. I’ve seen clients take blog posts I wrote and turn them into YouTube videos. I’ve done this for myself, too. In fact, I often take YouTube videos and turn them into blog posts, but you can go the other way as well.
One of my favorite things is when clients start a YouTube channel and realize they already have a backlog of content from their blogs. Recording yourself explaining that content is such an easy way to share your perspective, show up on camera, and build authority—without having to create something brand new. Of course, you still need to bring your personality and energy, but the content itself is already done.
2. Podcast episode.
This is very similar. You can record yourself expanding on your blog’s key points. You could go over them directly or add personal stories and nuance. I find this works better in audio than in a written blog post. You can weave in longer stories and examples—things that don’t always translate well in writing because readers often skim. In podcast form, though, people will listen and appreciate the depth.
People really skim blog posts. They do a quick vibe check. They want the highlights, versus the depth you can go into with a 20, 30, or even 40-minute podcast episode.
3. Pinterest Pins
This one is more about driving traffic back to your blog, but I can never not talk about Pinterest. I also do Pinterest management—along with blog writing—so I’ll admit I’m a little biased. Every pin can highlight a different angle of your blog and attract people who might not otherwise read it. Plus, Pinterest lets you A/B test at scale, builds backlinks to your site, and signals to Google that your site has fresh, valuable content. It’s truly a win-win-win. So many reasons to love Pinterest.
4. Instagram Carousel
This works especially well for breaking down blog content into a visual, easy-to-digest format. Take the blog post, pull out five to seven key takeaways, and design them as slides: highlights, one-liners, big points. This makes fantastic Instagram content. You don’t even have to mention the blog post. You can just present it as though the content was created specifically for Instagram.
5. Instagram Reel or TikTok
There are two ways to approach this. First, you can summarize the entire blog quickly: “five steps to XYZ” in 30–60 seconds. Or, you can take just one tip from the blog and go deep on it. If your post is “five signs of XYZ,” you could create a series of Reels—one for each sign—or one Reel that covers all five. Short-form video thrives on this kind of repurposing.
6. Email Newsletter
Of course you can send an email saying, “Hey, I have a new blog post,” but you can also reframe the blog itself as the email content. Write it like, “I was just thinking about this and wanted to share five tips with you.” It doesn’t always have to point back to the blog—it can stand on its own as fresh content for your subscribers.
7. Linkedin Articles
This is another great platform for repurposing. You can take a blog post, pull out one core idea or insight, and share it in a professional, conversational tone that fits LinkedIn’s audience.
This one is similar to some of the other formats, but LinkedIn gives you the added option of publishing articles. Repurposing can be as simple as trimming down your blog into a shorter article, posting it natively, and then linking back to the original. Just like with Pinterest, backlinks matter—they enhance your digital footprint. The key is not to lead with the link, since LinkedIn prefers to keep people on the platform. Share the main content first, then add the link. It’s an easy but effective way to stretch your blog content.
8. Quote graphics & Threads posts
Pull powerful sentences, stats, or one-liners from your blog. You can design them as shareable quote graphics, or—more recently—use them as posts for Threads. This is where AI tools can come in handy: drop the blog into a tool, ask for the best one-liners, and use those for ongoing content. The beauty of Threads is pacing: instead of flooding your feed right after publishing, you can schedule one strong post per week for months. It feels organic, not forced, and before you know it, you’ve built a steady stream of content from one blog.
9. Infographics
This won’t work for every blog post, but when it does, it’s powerful. If you (or someone on your team) enjoy design or Canva, turning a blog into an infographic is a fantastic option. It’s easy to forget how differently people consume information. The same content, when presented as a blog post, a podcast, and an infographic, will land differently each time. Some people skim, some listen, some need visuals. An infographic breaks the content into a digestible, at-a-glance format that can be shared across platforms.
10. Guest posts
This one is a little unconventional, but it can be powerful. You can pitch part of your blog as a guest post on another site. Now, Google doesn’t love duplicate content, so don’t copy and paste your entire blog. Instead, take one section, expand on it into a standalone piece, and pitch it to a publication or partner’s site.
Collaboration is one of the biggest growth levers in 2025. With saturated markets and declining reach, showing up in front of someone else’s audience gives you instant credibility—because you’re being introduced by someone they already trust. This is also a chance to go deeper instead of wider: audiences today want nuance and specifics, not generic advice. Sharing part of your blog as a guest post shows thought leadership, gets you visibility, and strengthens relationships in your space.
How to Systemize Repurposing
Before I wrap up, I want to touch on how to make repurposing part of your workflow:
- Create a checklist. Every blog post should automatically generate these assets. If you’re tech-savvy, you could even build a custom GPT to spit out multiple formats as soon as your blog is done.
- Batch your work. Just like I mentioned with Threads posts—design all the visuals in one sitting, write all the social captions, pull out all the one-liners at once. Task switching eats up time; batching keeps you efficient.
- Outsource when possible. If you don’t want to handle everything yourself, let your team help. A VA can run blog drafts through ChatGPT, a designer can create carousels, and a copywriter (like me!) can take the blog writing itself off your plate.
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