Entrepreneurship

Ask Me Anything: About Work-life Balance, AI-assisted Writing in Search Results, and How Being The “Cool Boss” Nearly Blew Up My Business

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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Hello there!

In this episode, I’m answering your Ask Me ANYTHING questions with as much honesty, nuance, and context as possible — from whether AI-written blogs can truly rank, to how I manage my workload as a mom, to the biggest mistake I made in my first business. It truly is a mix of personal, behind-the-scenes things about how I run both of my businesses, plus a handful of strategy questions you were curious about.

  • Does a blog written by ChatGPT perform as well as one you write yourself? (03:18)
  • Are people using Pinterest as much as they used to? (08:45)
  • If you were to start a new business from scratch, what would be your marketing plan? (11:30)
  • What’s been the hardest lesson you’ve learned as a business owner? (14:12)
  • What was the turning point when you realized your business had real momentum? (22:50)
  • Do you have any work/life balance tips as a mom (besides daycare)? (29:16)
  • How do you come up with new content ideas for clients? (40:50)
  • How do you make sure that the content you create for clients aligns with their ICA and aesthetic (Pinterest pins)? (42:39)
  • What projects (in life or business) are lighting you up right now? (50:36)
  • If you had to start from scratch today, what would you do differently? (52:24)
  • What are your thoughts on Google ads? Are they helpful? (55:39)
  • What did it look like to go from your destination wedding business to marketing and what role do you play in that first business now? (57:08)

Links mentioned:

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Somewhere on the internet, there's a blog post you've read, a Pinterest pin you've clicked, or an article that answered exactly what you were Googling at midnight — and there's a decent chance I wrote it. Not under my name, obviously. That's kind of the whole thing.

I'm Kara, and I ghostwrite the internet for small business owners who have way too much going on to sit down and write a blog post every week. My clients get found on Google, build trust with their audience, and show up in search results while I stay happily behind the scenes doing what I love most.

It started with my own business. I was a destination wedding planner who blogged her way to fully booked seasons before "content strategy" was even a buzzword. That blog is still bringing in leads today.

So yeah, I'm a little obsessed with what good search-driven content can do, and I've spent the last several years helping other business owners find out for themselves, too.

I'm Kara — The blog writer and Pinterest manager small businesses hire when they'd rather do *anything* else.

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I'm Kara - the voice behind some of the brands you know and love (I know because I love them too!). I'm results-driven and ambitious, just like YOU.

Meet Kara

In just seven short episodes (that you can absolutely listen to on 2x), I'm going to teach you my system for building content that compounds and help you repurpose that stuff you're already creating (no curling your hair required!).

My Private Podcast Will Teach You How To Build It Once, and Get Found For Months

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