2024 is going to be all about the little tweaks we can make in our business that create a bigger impact. Don’t you agree? I am so tired of the “burn it all down”, of the create a course, then create a membership, then do this, then do that. Even though that has been great and has definitely served us for a season (let’s ignore the fact that we’re all burnt out and half of us are completely leaving entrepreneurship), I feel like I am very ready for the shift that’s happening. Today I’m going to be sharing the top two tweaks you can make to make more sales from your website today.
Table of Contents
1. Update Your 404 Page to Make More Sales From Your Website
Okay, the first tweak to make more money from your website is updating your 404 page. Hear me out on this – the 404 page is one of the most underutilized pages in my opinion. If you have a regular blogging strategy especially, it’s something that you don’t want to sleep on because the more content you have, the more likely you will eventually have more broken links.
Hopefully, you are also running your website through a broken link checker, but the truth is – people do stumble across your 404 page. And let me tell you what they usually find: a gif. A funny way of saying “oopsie”.
While I think that’s fun and a great way to show off your personality, here’s what I think you should have instead:
- Give them a list of the top blog posts. If they were looking for something specific on your site, there is a good chance they’re also interested in your most popular pieces
- Include a search bar. Give them an opportunity to use a search bar or have a navigation menu.
- A contact form, possibly with a “can you tell me how you ended up on this page so that others don’t suffer the same fate?” kind of message. You’ll be surprised at how many people do fill it out.
2. Update Your Contact Page to Make More Sales From Your Website
HoneyBook forms or Dubsado forms are great for us as business owners because they give us the information we want, but they’re not the most aesthetically pleasing. What I like to do is use a Showit form with a few questions and then underneath my contact form I’ll say, “do you want a form to guide you?” Because let’s be honest, too many people are trying to fill out a contact form but aren’t quite sure what to say.
A big empty space is not the most inviting and easiest form to fill out, so having something underlined that links to my Dubsado form has been super helpful. And yes, people do use it. I also like to give them a few more ways to get in touch (like my email, phone number, and Instagram handle!)
Have a Frequently Asked Questions
I feel like a lot of us do this, but I don’t think a lot of us aren’t using our frequently asked questions as well as we could be when it comes to making more sales from your website.
I like to use it in a way to qualify people (for example, what is the starting budget for a project?, can give you the opportunity to share an answer and help people pre-qualify themselves.
It’s also a great way of controlling objections (for example, what if I don’t have a business yet?, maybe you can help them realize they don’t need a business to work with you). What do people think that they need to have in place before they hire you when in fact they don’t?
Have an Autoresponder That Will Help You Make More Sales By Keeping Them On Your Website
I personally don’t need an autoresponder that says, “Hey, thanks for reaching out. We’ll get back to you within two business days”. If that’s what you have, I think that that’s fine, but I don’t think it’s doing the most that it can do. Personally, I love an autoresponder that responds with more information.
I know you can set this up Dubsado and I’m sure you can do it with other CRMs too, but if someone inquires with me about copywriting, they’re going to get an autoresponder that gives them resources about copywriting versus blogging versus Pinterest, et cetera. You can make these autoresponders really customed to what they’re reaching out about, but also just really helpful.
The Problem With Website Traffic From Google
I get a lot of my inquiries from Google, obviously, because I’m an SEO person, and one of the issues with SEO as a lead generation is someone could type in “wedding photographer in Florida” or “wedding copywriter”, and you need to have a really strong website to keep them interested in working with you at because other wise they’re going to hit contact, and then head back to the search results to look at more options. After all, they’re in “search” mode.
So we have to ask, how can we keep people in your orbit binging your content longer so that they’re not then off to the next thing? If people are in the mood to find their XYZ service provider, it’s not that they expect you to respond right away, but if you don’t give them something to read, something to listen to, something to follow (linking to your highlights on Instagram can be a great idea) or if you’re not giving them a way to make them still feel like they’re being productive, they’re going to reach out, but they’ll keep looking until you respond.
2 Quick Tweaks to Make More Sales From Your Website
So go ahead – fix your 404 page and improve your contact page to make more money for your website. I hope this was incredibly helpful and I will be back next week with even more goodness. And if you’re looking to dive deeper into blogging for SEO and getting your business found on Google, our Blogging for Bingeable Brands mini course might be just what you need to explode your brand’s online impact. Use code PODCAST20 for 20% off as a thank you for reading until the end!