You’re creating thoughtful, valuable episodes every week, but if growing your podcast feels like shouting into the void, you’re not alone. Relying solely on podcast directories like Apple or Spotify just isn’t enough anymore. You need a smarter way to get your episodes seen, and that starts with your website.
I’m Kara, a podcast-obsessed blog and Pinterest strategist. I help women entrepreneurs turn their existing content into evergreen marketing machines. And yes, that includes growing your podcast with strategies that don’t burn you out.
In this post, we’ll break down how to give your podcast a home base (your website!), turn episodes into blog posts that actually rank, and use Pinterest to expand your reach to people who’ve never even heard of you (yet). If you’ve been wondering how to get more eyes and ears on your show, this long-game strategy is exactly what you need.
Ready to turn your podcast into a visibility engine that works while you’re off the mic? Let’s get started.
Why Your Podcast Needs a Home Base (And It Should Be Your Website)
If you’re serious about growing your podcast, it needs more than just a listing on Apple or Spotify. It needs a home. And that home? Should absolutely be your website.
When your podcast lives on your own site, you control the experience. You can optimize the page for search, link to offers, grow your email list, and give new visitors a clear path to binge your best content. It becomes more than a listening platform, it becomes a marketing funnel.
Having a dedicated podcast page also builds trust. It shows that your podcast isn’t just a side project. It’s part of a thoughtful, strategic brand. And when each episode gets its own blog post, optimized with keywords and easy to skim? You’re suddenly discoverable on Google, not just inside a podcast player.
Plus, let’s be honest, Spotify and Apple aren’t designed to help you grow. They don’t show your content to new audiences or prioritize your episodes in search. But your website? It’s built to do just that.
If you don’t want to create your own podcast blog posts from scratch, you can outsource that to my team right here. We specialize in turning your episodes into long-form, strategic blog content that helps your podcast get found and shared.
Turn Each Episode Into Search-Friendly Blog Content
You’re already putting in the work to create thoughtful, valuable podcast episodes, so don’t let that content disappear into your feed! Repurposing each episode into a blog post is one of the best ways to start growing your podcast beyond your current audience.
Not only does this help you rank on Google (hello evergreen traffic!), it also gives you more content to share across Pinterest, Instagram, and email.
Here’s how to turn each episode into a blog post that actually gets seen:
- Use an SEO-friendly blog title
Include your episode’s topic and high-intent keywords your audience is actually searching for. - Add a short intro with your keyphrase
For example, “If you’re focused on growing your podcast, this episode is a must-listen…” This helps Google understand what your content is about. - Break up the body with subheadings
Use H2s and H3s to make the post easy to scan (think questions, big takeaways, or timestamps). - Summarize, don’t transcribe
Nobody wants to scroll through 3,000+ words of unedited transcript. Pull the biggest takeaways and organize them like a blog post, because it is one. - Add a call-to-action
Invite readers to listen to the episode, join your email list, or download your freebie. (Want an easy way to grow your list while promoting your show? Listen to my private podcast for my anti-burnout marketing method.)
This step is essential if you’re ready to stop relying on social media and want a real, sustainable strategy for growing your podcast.
How Pinterest Amplifies Your Reach Beyond Your Current Audience
If your podcast marketing strategy starts and ends with Instagram, you’re missing out on a massive pool of new listeners. Pinterest is a visual search engine, meaning your content gets discovered by people actively searching for the topics you talk about.
This is key for growing your podcast. Instead of relying on word-of-mouth or the occasional share, Pinterest helps your content show up in front of people who’ve never heard of you but need exactly what you’re offering.
Here’s what makes Pinterest such a powerful tool for podcasters:
- Pins are evergreen
Unlike Instagram stories that disappear or posts that get buried, Pinterest content lives forever. Your pins can drive traffic to your blog (and podcast) for months, even years. - User intent is high
People go to Pinterest to solve problems, not just scroll. That means your episode about “how to book better clients” or “how to grow an email list” has a real chance of being seen and clicked. - It expands your reach beyond your current followers
Pinterest doesn’t prioritize follower count. A great pin can take off even if you’re new to the platform. - It’s an underused strategy for podcasters
Which means less competition and more visibility for your show.
By pinning high-quality graphics that link to your blog posts (not just your podcast platform), you can grow your podcast on autopilot, without fighting the algorithm or posting daily.
What to Pin: Not Just Your Logo or Cover Art
If you’re only pinning your podcast cover or a static image of your episode title, you’re missing the magic of Pinterest. To start growing your podcast with Pinterest, you need pins that speak to what your audience is actually searching for.
Instead of just uploading the same graphic every week, try creating pins that:
- Highlight the transformation or topic
Think: “How to Plan a Wedding in 6 Months” or “5 Money Mindset Shifts Every Entrepreneur Needs.” These tell the viewer what they’ll get by listening. - Use strong headlines
Treat your pin titles like blog headlines. Use keywords and make them clear. Example: “How to Book High-Ticket Clients from Your Podcast.” - Feature your face or branded photography
Pins with people tend to perform better. It adds a personal touch and builds trust, especially if you’re growing your podcast to support a personal brand. - Include multiple pin designs per episode
One episode can easily support 3-5 different pins with different angles, headlines, or formats. More pins = more chances to be found.
The goal isn’t just to promote, it’s to get clicks. That’s what leads people back to your site, where they can listen, subscribe, and become a long-term fan.
Where to Add Keywords
Keywords are the bridge between your podcast content and the people searching for it. When growing your podcast, you need to help search engines understand what your content is about.
Here’s where to place keywords for the biggest impact:
On Pinterest:
- Pin titles – This is your headline. Use the episode topic or transformation clearly.
- Pin descriptions – Add a paragraph with keywords related to your niche and episode content.
- Board titles and descriptions – Organize your content into keyword-based categories (like “Marketing Tips for Podcasters”).
- Profile name + bio – Make sure your Pinterest profile reflects what you do and who you help.
On Your Blog:
- Post title and URL – Include the episode topic and focus keyphrase when possible.
- Headings (H2/H3) – Use variations of your keyword in subheadings for easy skimming.
- Image alt text – Describe what’s in the image while naturally adding your keywords.
- Meta description – This is the snippet shown in Google. Include your keyword here to improve click-through rates.
Remember: keyword-stuffing is out. Clear, helpful phrasing is in. You’re not trying to game the algorithm, you’re guiding the right people to the content you already made.
Create Once, Distribute Everywhere
The secret to growing your podcast isn’t creating more content, it’s doing more with the content you’ve already made. That podcast episode you spent hours planning, recording, and editing? It shouldn’t disappear after 24 hours on Instagram.
Instead, use a Create Once, Distribute Everywhere approach:
Here’s how to make it work:
- Write a blog post summarizing or expanding on the episode topic. (Or let me and my team do it for you, we specialize in blog posts for podcast episodes!)
- Pin your blog post to multiple Pinterest boards using different angles (quotes, questions, outcomes).
- Share clips or pull quotes on Instagram, Threads, or TikTok.
- Add internal links from one blog post to another to keep readers binging your content.
- Include the episode in your newsletter with a clear CTA to listen or read the blog.
You can even set reminders in your calendar to circle back to old episodes. Share them again on Pinterest or turn them into something new (like an IG carousel or updated blog post).
Every time you distribute content strategically, you expand your reach without starting from scratch. Which is exactly what you need when growing your podcast long-term.
Realistic Expectations: This is a Long-Game Strategy (But a Powerful One)
If you’re serious about growing your podcast, it’s time to shift from instant gratification to intentional strategy.
SEO and Pinterest aren’t designed for quick wins, but they are built for longevity. A blog post or pin you publish today could still be bringing in leads and listeners six months (or six years) from now.
That’s the kind of visibility social media just can’t offer.
Here’s what you need to keep in mind:
- Growth will compound over time. One post won’t change everything, but ten posts? Twenty pins? That’s when momentum builds.
- You might not see results immediately, and that’s okay. Keep showing up.
- Tracking your metrics (Pinterest impressions, blog traffic, new subscribers) will help you stay motivated.
- Repurpose your wins. When an episode starts ranking or getting clicks, re-share it often.
Staying consistent with this strategy means you’ll eventually spend less time on content creation and see more return. And if you need help staying consistent or getting started, I’m just a click away.
Final Thoughts
Growing your podcast doesn’t have to mean constantly chasing trends or cranking out more content. With the right strategy in place, every episode can continue working for you, long after it goes live. By turning each episode into a blog post and amplifying it with Pinterest, you’re building a system that supports sustainable growth, improves discoverability, and helps you connect with new listeners who are already searching for what you do.
If you’re ready to stop relying on Instagram alone and want your podcast to start pulling more weight in your marketing strategy, I can help. I offer done-for-you blog posts for podcast episodes that turn your episodes into binge-worthy, search-friendly content designed to attract your dream clients. Whether you’re short on time or simply want support from someone who knows how to write in your voice, this service is here to lighten your load.
Want to hear more about how I make this work in my own business? Tune into my private podcast where I break down real strategies, behind-the-scenes workflows, and tips to keep your marketing working on autopilot. And if you’re ready to chat about working together, reach out anytime! I’d love to help you turn your podcast into a lead-generating machine.
And don’t forget to follow along on Pinterest and Instagram for even more ideas, updates, and inspiration. Let’s make sure all the work you’re doing behind the mic gets the reach it truly deserves!
