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We all want to get better at creating authentic content, right? Well I’ve been obsessively watching YouTube lately — and yes, I know I’m late to the party. Everyone else was bingeing Jenna Marbles years ago (an icon, truly). For the longest time, YouTube wasn’t my go-to platform. Sure, I’d use it for music or […]

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Winter is coming! If you’re heading into Q4 still clinging to Instagram like it’s your life raft, you’re in the right place. Today I want to talk about how to build a Q4 marketing strategy that actually works (not just for 2026, but for years to come). As a marketer who works with small business […]

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I have to be honest — when I saw Michelle’s application to be a guest on the podcast, I was intrigued. I thought, “Facebook groups? I haven’t heard anyone talk about those in a long time.” Can you really build a profitable online community on Facebook in 2025? And as someone who’s a blogger, and […]
