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Winter is coming! If you’re heading into Q4 still clinging to Instagram like it’s your life raft, you’re in the right place. Today I want to talk about how to build a Q4 marketing strategy that actually works (not just for 2026, but for years to come). As a marketer who works with small business […]

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I have to be honest — when I saw Michelle’s application to be a guest on the podcast, I was intrigued. I thought, “Facebook groups? I haven’t heard anyone talk about those in a long time.” Can you really build a profitable online community on Facebook in 2025? And as someone who’s a blogger, and […]

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Winter is coming, friends — and if you’re heading into Q4 still relying on Instagram for all your visibility and lead generation, we need to talk about your Q4 marketing strategy. Your future self called me — she’s exhausted. And honestly, I get it. It’s been such a weird year in business, and I’m extra […]
