You know you should be blogging for SEO. But are you wondering exactly HOW to use your blog to rank higher on SEO?! You should be! As a wedding industry professional, you KNOW that your dreamy future clients are looking for you on Google. So if you are making more of an effort to show up on instastories everyday and haven’t blogged since 2017, it’s time to make a change.
First things first, I always like to do a quick introduction. After all, most of my web traffic comes from Pinterest and Google, so I am kind of obligated to follow my own advice. When “cold traffic” lands on your blog, you NEED to tell them who you are, who you serve, and how you serve them.
Photo Credit: Katie Ruegg Photography
I’m Kara! And I offer done-for-you marketing services (usually Pinterest and Blogging with some “a la carte website services” thrown in once in a while) for wedding industry pros.
I Will Blog for SEO. Will you?
Yup, that’s my mantra every time I hit publish (or force myself to sit down and actually write something). Seriously. I always joke that people think I am obsessed with blogging and/or Pinterest – but what I am actually obsessed with is making more money. If blogging and Pinterest weren’t making me money, I would ditch them both in an instant and spend the extra time binge-ing Netflix.
So before we dive any further on this blogging for SEO blog post, can we just make a commitment to only doing things that bring us closer to our goals? And if ranking higher on Google will help you reach some of your goals, let’s commit to being better right now.
Why is Blogging for SEO so effective?
Search engines love updated websites, and blogging is one way to show them your website is current and well-looked after. Search engines also LOVE content (AKA: WORDS) so although your gallery posts are beautiful, they just don’t cut it. Side note: because I work with mostly wedding professionals I can tell you that your portfolio isn’t viewed NEARLY as much as you think it is. People are actually reading the INFORMATION you are sharing on your site more.
How is blogging for SEO different than just blogging? Honestly, it’s very similar. Just a few more keywords added, maximizing every headline, and shortening up some sentences. Ultimately, Google loves websites than people love. So you want to write for your audience first and Google second. Usually, my content ideas come from my audience, and I use tools to validate my ideas. In layman’s terms, if I want to write about something, I have to find ways to *prove to myself* it has a potential for ROI. That comes back to my mission of, you know, making more money.
Finding Blog Ideas
Literally, I start with a good old fashioned brainstorm. For my clients, I usually brainstorm about 30-40 blog ideas. Once I have the ideas, I double-check keywords and trends to make sure that my *ideas* will actually be searched for and found on Google. You can do this in a few different ways, but one of my favorite options is Ubersuggest. It will not only show you how often your keywords are being searched, but it will also show you what content has already been created around your topic (and how well it is doing).
I batch this – which means I find ALL the ideas first, then validate ALL the ideas, and then I present my clients with the top 16 blog post topics. From there, they get to chose the 12 that go live each quarter. Interested in just completely outsourcing your blog? You can contact me here or check out my *done for you* packages here.
