You know that blogging for your business is one of the most effective things you can do for your marketing. And if you’ve been anywhere online in the last two and a half years, you also know that AI can make your life a lot easier. You just need to blog consistently.
Today, I’m really excited for this conversation. I got to talk to Ryan Robinson, the co-founder of RightBlogger, which is AI-powered blogging software. But don’t tune out just yet — yes, we do talk about RightBlogger, but this conversation is still highly relevant even if you don’t use it. And for the record, they do offer a free account option. Just keep that in mind as you listen.
Ryan is truly brilliant. RightBlogger is a suite of powerful marketing tools for content creators, but Ryan himself also teaches 500,000 monthly readers how to start a blog and build a profitable online business.
We kept this conversation super focused on service providers and online business owners who want to use blogging to grow their businesses — not necessarily people looking to become professional bloggers.
I have to be honest: I tried RightBlogger back in the early days, and I recently signed up again. It’s come a long way — as so many AI tools have — but there are a few features that really caught my attention, things I might not have even considered using AI for. You’ll hear all about it in the interview.
Again, this isn’t just about the software itself — it’s really a broader conversation about how AI can make blogging easier, no matter which tool you use.
Also, I just loved Ryan’s energy. From the moment we connected, I knew he was passionate about this topic. So, let’s get into it.
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Table of Contents
Who is Ryan Robinson of Right Blogger?
I’m Ryan Robinson, co-founder of RightBlogger — tools for content creators to help you build content that stands out and drives traffic. We offer tools that allow you to create interactive lead magnets, where visitors can get personalized outputs directly on your website — that one’s especially fun.
As for my background, I’ve been a blogger, content creator, and marketer for over a decade now. I currently teach around half a million monthly readers how to start a blog and grow a profitable online business over at ryrob.com.
How have you seen blogging change in the last 2-3 years with AI?
Yeah, I’ve seen it, I’ve felt it — it’s been a really cool rollercoaster ride. When any new technology like this comes out, it’s almost like we’re at the beginning stages of the internet all over again, at least for our generation. It creates so many new opportunities — and if you choose to focus on those opportunities and possibilities, it completely shifts how you relate to these tools and technologies.
It’s easy to fall into the doom-and-gloom mindset: Oh, Google’s wiping out my search traffic. But I think you have to question yourself — did I really deserve that traffic in the first place? Sometimes, yes — because you created truly standout content that educates and entertains people on a specific topic. It’s comprehensive, valuable, and deserves attention. And I do believe Google will course-correct over time to recognize that kind of quality.
But for other content — like glossaries, or quick Q&A style posts — AI is simply better at answering those types of queries than your 50 glossary pages explaining every term in your industry. That probably wasn’t traffic you should’ve had anyway.
We’re really seeing a shift away from vanity metrics like traffic, toward things that actually matter more: How connected are you to your audience? How are you building real relationships? Are more people joining your email list? Are you growing your social following? Are you diversifying the platforms where you reach people?
Those are the things that matter far more now. Honestly, it’s kind of nice to see vanity traffic slipping away — most of us already knew that kind of traffic wasn’t super meaningful to begin with, and now we’re really seeing that play out.
You don’t need hundreds of thousands of people visiting your website to build a real business with solid fundamentals — where you’re providing something truly valuable for people.
All you really need is a deep understanding of your audience’s pain points — and then you need to nail the education and entertainment you’re providing around those topics. It’s always been that simple, but now it’s becoming even more clear.
The standards for a blog post have increased, would you agree?
I’ve been doing this long enough now to see the different cycles and stages of growth we’ve gone through — and really, this is just part of the ongoing evolution where the bar keeps getting raised for both education and entertainment. It’s constantly leveling up.
If you’re not putting more time, energy, effort, love, care, and consideration into the content you’re using to market your business, you’re going to fall behind.
But the key is finding the fun in that process. If you enjoy it — if you find ways to enjoy your creative process — you’ll actually want to do it. And that energy will become infectious to the people who engage with your content.
With Google making these updates, how do you make sure that the AI content is playing nice with Google? You mentioned that you have to nail the SEO elements and add personality. How do you balance that?
For sure — and that’s a great question, because it’s something we’re constantly tweaking and experimenting with. What qualifies as SEO best practices is always a moving target — it always has been. And with AI now, those changes are happening even faster than before.
Behind the scenes, we do a lot of detailed prompting across all our tools to help with what you might call “humanization.” But really, we try to shortcut that process with features like MyTone inside RightBlogger. You can upload videos, audio samples, and your own writing samples, and the AI will personalize everything across your account to match your voice.
So as long as you have content you’re proud of — writing, audio, or video that truly represents your style — you upload that, and the AI will start generating content that sounds much more like you.
I personally treat all AI-generated content as first-draft material — that’s super important. Education is at the core of everything we do at RightBlogger and on my blog. I spend most of my days teaching — we create courses on how to use AI, how to write with it, how to research, repurpose, and promote content. I also do customer calls — I talk to 10 to 15 customers every week, helping them get the most out of these tools.
At the end of the day, it’s not all that different from how you’d work with a freelance writer: you might hire someone to draft a really solid first draft, but if you want it to reach that high bar of quality — with your energy, your voice, your experiences — you still need to edit it. AI is the same. It’s your assistant; it can produce a pretty solid first draft, especially if you invest time and energy into the process.
That’s why we’ve designed all of our RightBlogger tools to require your personal involvement if you want the best possible output. And ultimately, editing is what makes your content special — it’s where you inject your lived experiences, stories, and unique perspective.
I don’t believe we’re at a point where you can fully remove the human element from AI-assisted content and still expect meaningful results. Maybe that’ll change one day, but I’m very bullish on the idea that the real premium will always be on human-to-human experience and connection.
Can you share a little bit more about the human element?
Yeah, this is something I’ve talked a lot about with friends. I think humans have evolved over hundreds of thousands of years to pick up on these small, almost imperceptible things that just feel slightly off. You might not be able to explain exactly what it is, but you can sense it.
Because of that, I think it’ll still be a while before AI video or AI-generated content can completely fool people — though I’ve definitely seen some very impressive stuff.
We’re entering this really interesting phase where, regardless of the technology, people will always value human-to-human connection — at least the kinds of people most of us want to work with, build relationships with, and serve. We value that personal element so much.
Right now, we’re in this hype cycle with AI — everyone’s asking: What’s it going to do? How will it change everything? And yes, there will be amazing developments, I’m sure. But I don’t see it totally replacing everyone’s jobs. I think AI will prove to be a tool that continues to improve at what it does — and, in turn, helps us get better at what we do.
Would it really be that bad to automate a significant portion of your marketing — and then spend more time attending in-person events, networking, or having real conversations with people?
I think there’s so much more to be optimistic about. Don’t let the doom-and-gloom narrative convince you to crawl into a cave and live in constant fear.
Go out, try the tools, experiment, build with them. Once you’ve used AI tools enough, you start to realize: a lot of it is really just fancy autocomplete. Yes, it’s improving, it’s getting more sophisticated and more interesting — but once you understand what’s happening behind the scenes, a lot of that initial fear starts to fade away.
What is your process to blog consistently with AI?
I have a few different use cases that I really like, but the one that’s by far the easiest and has proven most effective for me is taking source material that comes directly from me. Usually that’s a video, but sometimes it’s just an audio recording.
For example, if I’m out walking and thinking about a topic idea, I’ll just record an audio note: “Here’s three minutes of my take on this topic, here’s a story, here’s an example, here’s my perspective on what to do.” Then I’ll upload it into RightBlogger. We have a tool called Video to Blog. You can upload a video, an audio file, or even just a transcript, and it will automatically generate an SEO-optimized blog post based on what you said.
It comes out in your own voice, style, and tone, and it pulls directly from the examples and use cases you talked about.
This has done two really valuable things for me. First, it’s forced me to get much more comfortable with video — which is a great skill to have, whether you’re posting on YouTube, Instagram, TikTok, or wherever.
Second, it’s helped me scale my content creation process significantly. I can record a five-minute video sharing my take on a subject, and then RightBlogger takes about a minute to turn that into an SEO-optimized first draft blog post. From there, it’s just 20 to 30 minutes of editing, and I’ve got a complete piece of content that’s ready to drive search traffic.
Plus, I still have the original video that can be used for long-form YouTube content, and then I use tools — like Submagic, which I highly recommend — to automatically create short-form clips from the longer videos.
These AI tools really do make the marketing process so much faster — and honestly, less painful. I used to agonize over perfecting a 4,000-word blog post, but this process has helped me let go of a lot of that perfectionism too.
Is it basically just cleaning up the transcript, or will it actually organize your thoughts too? What about word count?
So when I use Video to Blog or Audio to Blog, the RightBlogger tool is designed to take whatever raw material you give it and then structure it in a way that’s optimized for both SEO and readability. It handles smart formatting, organizes your thoughts and advice into properly structured header sections, and builds out a thoughtful outline.
You also have control over the outline. There’s an edit-outline stage where you can drag and drop sections, rearrange things, or add additional instructions — like, “Hey, actually let’s move this section up because it makes more sense here.” The tools are designed to give you the most thoughtful structure possible based on your source material.
Now, because it’s AI, it does take instructions — kind of. If you’re very direct and prescriptive, it will usually listen. For example, if you want it to stick very closely to your original video without adding extra formatting or expansion, you can say: “Skip the additional formatting. Don’t add anything new — just turn this into a blog post as-is.”
To your second question on length — that’s a really good one too.
If you record a three-minute video, the blog post will probably land around 500 words. But if you record a 20-minute video, do you actually want a 5,000-word blog post? Probably not.
That’s why we give you control over length in every tool. You can select options like micro blog, short form, medium, long, or extra long — and those options each correspond to a word count range. The AI is usually pretty good at following that, though sometimes you do have to gently remind it: “No — 2,000 words maximum, that’s all I want here.”
If your goal is still to drive traffic from organic search, especially for competitive topics, I find that landing in the 1,500 to 3,000-word range is still generally helpful. Beyond 3,000 words? That’s pretty debatable — very few people want to read a 3,000-word article these days.
In those cases, you can repurpose that long-form content into downloadable guides, or let the video do the heavy lifting. People today are much more likely to watch a 15-minute video than read a 15-minute blog post.
Does RightBlogger Have a Keyword Research Tool?
When we started RightBlogger, we made a commitment: we’ll always have a $29.99/month plan that’s super budget-friendly — because I know what it feels like to not be able to afford these kinds of tools, even though they feel so essential.
We do have keyword research built into RightBlogger — and actually, we have a really good keyword clustering tool as well. It helps you build research-backed keyword clusters, essentially saying: “Here are the 20 topics you should cover in order to be perceived as an authority by search engines on this larger subject.”
We specifically designed our keyword research to focus on helping you find long-tail keywords — because for service providers especially, that’s where we see people getting the most value. Ranking for highly specific search terms that offer real, genuine help on more niche topics — ones that aren’t as commonly written about online — can drive meaningful traffic and leads.
Our keyword research tool lets you filter by search volume, keyword difficulty, and cost-per-click value — so you can get a sense of, “Okay, people are actually running ads against this term — which is a proxy that there’s real business value in this traffic.”
We aim to provide as much useful data as possible, without it being overwhelming. Tools like SEMrush or Ahrefs — I love them, I still use them sometimes — but honestly, they’re way too complex for 95% of people, especially for service providers and small business owners.
You don’t need the Ferrari of SEO research tools to figure out your customers’ pain points and create content that matches their intent. It’s just not that complicated.
Final advice for someone who wants to blog consistently with AI?
Yes — this is so good. I’ve spoken with hundreds of RightBlogger customers — and quick shoutout: for all RightBlogger Pro customers, I offer a free complimentary strategy call. If that speaks to you, come take advantage of it — it’s honestly the most fun part of my week. We always have a great time.
But yeah — real advice that comes up on almost every call: find your fun in the content creation process. Whatever you’re doing in your marketing efforts, figure out how to bring joy into the process of creating your content.
If you absolutely hate video — if you can’t stand looking at yourself or hearing your voice — part of me wants to say, Hey, that might actually be something worth exploring and working through. But even so, I always believe it’s best to meet yourself where you’re at.
If video’s not your thing today, try writing. Try podcasting. Maybe audio is a better fit. The key is to find a format you actually enjoy — something that allows you to share your experiences, your expertise, and your advice in a way that feels natural to you.
Because at the end of the day, as a service provider, people want to work with you. They don’t want to read some generic, AI-generated content on your website. They want to feel your personality, your voice, your perspective.
So enjoying the process and keeping yourself at the center of it — that’s really the most important thing.
Sign Up For RightBlogger
If you’re interested in trying out RightBlogger, head here to get started! (That’s an affiliate link — but only because I genuinely believe RightBlogger offers some great features that make it much easier to blog consistently, without requiring tons of extra prompting like many other AI tools do.) And don’t forget — there’s a free plan available if you just want to test it out and see how it works!
LINKS MENTIONED
- Check out RightBlogger
- Learn more about working with our marketing agency here
- Follow me on Instagram
