In 2025, Pinterest trends are shaping the way businesses reach their dream clients—without the constant grind of daily posting or the headache of running ads. If you’re tired of chasing social media algorithms and ready for a marketing plan that actually lasts, you’re in the right place.
I’m Kara—Pinterest marketer and blog strategist, here to help entrepreneurs, wedding pros, service providers, and course creators turn their content into a long-term, lead-generating system. Your dream clients are already searching for you; let’s make sure they actually find you.
This year, Pinterest Predicts has highlighted trends that are about to take off in fashion, home decor, food, weddings, and more. The best part? These trends aren’t just fun to scroll through—they’re powerful tools you can use to grow your business. In this post, I’m breaking down the biggest Pinterest trends of 2025, how they apply to your industry, and how you can use them to attract and convert more leads effortlessly.
Table of Contents
Why Following Pinterest Trends Helps Your Business Grow
Before we get into the trends, let’s talk about why paying attention to Pinterest’s predictions matters for your business. Unlike other social media platforms that prioritize short-term, viral content, Pinterest operates as a search engine. This means that when a trend picks up on Pinterest, it has longevity and can drive traffic to your business for months—even years—after you’ve posted.
The Competitive Advantage of Pinterest Trends
Many businesses focus on Instagram or TikTok, where content practically disappears in 24 to 48 hours. But Pinterest is different—it compounds over time. A pin you post today can still bring in traffic and leads months or even years later. That’s why aligning with Pinterest trends is one of the best long-term marketing strategies you can implement.
Our Clients Have Seen Results
Many of our clients have found that creating content around Pinterest trends has significantly boosted their visibility and conversions. By aligning their content with trending topics, they’ve been able to establish themselves as industry leaders without constantly scrambling for new content ideas. Whether you’re a wedding planner looking to book dream clients, a photographer hoping to showcase your portfolio, or a product-based business trying to increase sales, leveraging Pinterest trends can be a game-changer for your marketing strategy.
If adding Pinterest marketing and keeping up with blogging sounds like too much for your plate, let our team help you! We offer customized Pinterest marketing strategies, blog writing, and content creation to ensure you’re maximizing these trends in a way that works for your brand.
The Pinterest Trends That Are Defining 2025
Now, let’s get into the Pinterest trends of 2025 and how they can help grow your business!
1. Rococo Revival: Bring on the Opulence
Luxury is making a grand comeback in 2025 with Rococo Revival, a Pinterest trend that embraces intricate details, soft pastel palettes, and ornate, vintage-inspired decor. Inspired by 18th-century France, this aesthetic is all about gilded accents, corset gowns, delicate floral patterns, and over-the-top tablescapes. The trend is perfect for weddings, luxury events, and high-end interior design, where grandeur and artistry take center stage.
For businesses in wedding planning, photography, floristry, and interior design, Rococo Revival presents endless opportunities for creative storytelling. This highly visual, pinnable trend is ideal for showcasing intricate details, romantic aesthetics, and timeless elegance. Whether it’s through styled shoots, curated product collections, or event setups, embracing Rococo-inspired design can help brands stand out in a saturated market.
How to Use It in Your Business:
- Wedding Planners & Photographers: Showcase styled shoots and real weddings featuring luxurious fabrics, gilded decor, pastel florals, and opulent venue settings to attract Pinterest-savvy couples.
- Florists & Event Designers: Incorporate soft-hued floral arrangements, ornate candle holders, and lace-trimmed table settings to align with this romantic, historically inspired aesthetic.
- Home & Lifestyle Brands: Promote antique-style wallpaper, rococo-inspired furniture, and elegant home accessories.
2. Surreal Soirees: Dreamlike Event Decor
In 2025, Pinterest is transforming event design into an artistic experience with Surreal Soirees. This trend is all about defying gravity, breaking conventions, and creating an immersive, dreamlike atmosphere. Think floating candles, ethereal lighting, bold color contrasts, and gravity-defying centerpieces that look straight out of a fantasy.
For businesses in event planning, photography, rentals, and design, this trend offers a huge opportunity to stand out. Weddings and social events are becoming more experiential than ever, and clients are looking for unique, Instagrammable setups that feel like stepping into another world. Surreal Soirees allows brands to showcase their creativity, push the boundaries of design, and craft unforgettable moments that translate beautifully on Pinterest.
How to Use It in Your Business:
- Event Planners & Designers: Offer immersive, out-of-the-box event styling that incorporates unexpected color palettes, floating decor, abstract floral arrangements, and whimsical lighting setups.
- Photographers: Capture artistic, dreamlike wedding and event photos that highlight ethereal movement, blurred lights, and surreal compositions to create Pinterest-worthy content.
- Rental Companies & Calligraphers: Think beyond the basics—offer curved, custom signage, eclectic tableware, artistic centerpieces, and unconventional seating arrangements to match this modern-meets-fantasy aesthetic.
3. Mix & Maximalist: More is More
Minimalism is out, and bold, personality-packed design is taking over in 2025. The Mix & Maximalist trend is all about layered textures, vibrant color palettes, and eclectic design elements that bring energy and excitement into any space. Unlike traditional minimalism, which values simplicity and restraint, this trend embraces playful patterns, statement pieces, and a “more is more” philosophy. Think clashing (but complementary) prints, rich textures, and rooms bursting with personality.
For businesses in interior design, branding, product packaging, and content creation, this trend offers a chance to break free from traditional, muted aesthetics and embrace bold, unconventional styling. Maximalism thrives on uniqueness, creativity, and self-expression, making it perfect for brands that want to stand out visually on Pinterest and beyond. Whether it’s through home decor, fashion, branding, or product packaging, adding a maximalist flair can create an unforgettable brand identity and customer experience.
How to Use It in Your Business:
- Interior Designers & Home Brands: Encourage clients to embrace bold decor choices by mixing prints, textures, and vibrant color palettes.
- Product-Based Businesses: Use bright, colorful packaging, unique branding elements, and playful typography to appeal to consumers looking for personality-driven design.
- Course Creators & Coaches: Incorporate vibrant, maximalist design elements into sales pages, workbooks, presentations, and social media graphics to create a visually distinct brand presence.
4. Cherry Coded: The Power of Bold Red
In 2025, one color is set to take over Pinterest feeds, marketing campaigns, and product aesthetics—bold, cherry red. This rich, vibrant hue is making waves across beauty, fashion, branding, and design, signaling a shift toward confidence, passion, and high-energy visuals.
For businesses in beauty, wedding planning, branding, and photography, this trend offers a powerful way to create visually striking content that stands out on Pinterest, social media, and beyond. Whether it’s a bold red dress in a wedding shoot, a striking lipstick campaign, or statement branding elements, cherry-coded visuals are designed to be unforgettable.
How to Use It in Your Business:
- Brand Designers & Marketers: Use cherry red as an accent color in logos, website design, social media graphics, and promotional materials to make a bold, confident statement.
- Beauty & Lifestyle Brands: Feature red lipstick, nail polish, bold accessories, and statement fashion pieces in your marketing campaigns and product photography.
- Wedding Planners & Photographers: Encourage clients to incorporate bold red accents into bouquets, bridal accessories, reception decor, and fashion choices for an unexpected but elegant pop of color.
5. Castlecore: Medieval Aesthetic with a Modern Twist
Another trend coming to life in 2025 is Castlecore. This Pinterest trend blends medieval elegance with modern sophistication. This aesthetic is all about dark, moody, and regal elements—think stone archways, flickering candlelight, wrought iron chandeliers, and rich velvet textures. Inspired by historic castles, this trend brings a sense of richness and old-world romance to everything from fashion and home decor to weddings and event design.
For businesses in event planning, interior design, and fashion, Castlecore is an opportunity to create immersive, dramatic experiences that transport people to another time. Whether it’s through luxurious wedding decor, gothic-inspired home accents, or vintage fashion pieces, this trend embraces nostalgia, craftsmanship, and storytelling. With its highly visual and shareable nature, Castlecore is primed to gain traction on Pinterest and inspire shoppers looking for timeless elegance.
How to Use It in Your Business:
- Fashion & Accessories: Highlight velvet gowns, corset dresses, lace-trimmed capes, and medieval-inspired jewelry for a look that channels royalty with a modern twist.
- Wedding & Event Planners: Design grand, moody settings with candlelit receptions, medieval-style banquet tables, velvet drapery, and gold-accented decor.
- Home Decor & Designers: Incorporate gothic-inspired furniture, wrought iron fixtures, stone textures, and dark wood paneling into your designs.
6. Primary Play: A Childlike, Creative Aesthetic
Pinterest trends in 2025 are embracing bold, nostalgic creativity with Primary Play. This trend is all about bold primary colors, playful patterns, and hand-painted details that inject fun and creativity into everyday life. Unlike minimalist or neutral design trends, Primary Play embraces bright colors like red, blue, and yellow to create spaces and branding that feel fresh, youthful, and full of energy.
For businesses in interior design, branding, product packaging, and DIY content creation, this trend is a chance to embrace a sense of fun and nostalgia. Whether it’s through whimsical home decor, colorful product design, or bold marketing visuals, tapping into Primary Play can help brands attract attention, spark joy, and stand out on Pinterest.
How to Use It in Your Business:
- Branding & Social Media Marketers: Play with bold, primary color palettes in graphics, logos, and digital campaigns to create eye-catching, scroll-stopping content. Many brands embracing this trend are moving away from sterile, corporate branding and shifting toward more colorful, engaging, and personality-driven visuals.
- Interior Designers & DIY Creators: Share bold, hand-painted furniture, colorful murals, and playful room styling tips to inspire creative and personality-packed spaces.
- Product-Based Businesses: Use fun, vibrant packaging, unique typography, and colorful branding elements to appeal to the playful, creative consumer.
7. Nesting Parties: A Fresh Take on Baby Showers
Traditional baby showers are getting an upgrade in 2025 with nesting parties. This trend is bringing together friends and family to help parents-to-be prep for life with a newborn by preparing their home, cooking together, and offering emotional support instead of just bringing gifts.
For brands in event planning, photography, lifestyle products, and home organization, this trend offers huge opportunities. Nesting parties are highly shareable on Pinterest and inspire creative setups, customized decor, and intentional gifting ideas. Businesses that cater to expectant parents, wellness, and home organization can tap into this trend to provide services, create educational content, or offer curated product bundles designed to make nesting easier.
How to Use It in Your Business:
- Event Planners & Calligraphers: Offer unique, experience-focused baby shower ideas and custom decor.
- Photographers: Capture nesting party setups and newborn moments to showcase this growing trend.
- Lifestyle & Parenting Brands: Create products or content that align with this shift toward practical, supportive baby celebrations.
How to Take These Pinterest Trends and Make Them Your Own
Following trends doesn’t mean copying exactly what’s out there—it’s about using them as inspiration while staying true to your brand. Here’s how to adapt trends while making them unique:
- Use Pinterest Analytics: Look at your Pinterest insights to see which types of content your audience already engages with.
- Create Evergreen Content: Some trends come and go quickly, but incorporating trend-driven content into timeless pieces (like blog posts or product pages) ensures longevity.
- Brand It to Your Business: Take elements of these trends and adapt them to your style. For example, if you specialize in soft neutrals, you can incorporate Rococo details with muted tones instead of pastels.
- Use Multiple Formats: Pin-styled images, create idea pins, and write blog content that expands on these trends.
These are just a few of the Pinterest trends of 2025—but there are even more emerging styles and aesthetics making an impact across industries. Check out the full list of Pinterest trends in 2025 here to learn more ways to align your brand with what’s coming next.
How to Implement Pinterest Trends in 2025
Pinterest isn’t just a place to find inspiration—it’s a search engine. When you incorporate these Pinterest trends into your content, you’re meeting potential clients where they’re already looking. Whether you’re creating blog content, social media posts, or product listings, aligning with trending topics ensures that your business stays visible and relevant.
It’s one thing to know about the trends, but how do you actually implement them in your marketing strategy? The key is to create content that naturally fits into these trends while staying authentic to your brand. Some simple ways to do this include:
- Updating your website & Pinterest boards to reflect current trends.
- Writing blog posts that tie your services or products to these trends.
- Optimizing Pinterest descriptions with trend-related keywords.
- Using trending colors, styles, and aesthetics in your marketing visuals.
- Engaging with trending topics by curating pins that align with your brand.
Our clients have seen major success by creating content that’s inspired by Pinterest trends while still maintaining their unique style. Whether it’s through styled shoots, product photography, or branded graphics, incorporating trends thoughtfully can make a massive difference in brand visibility and engagement.
Final Thoughts
Pinterest is one of the only platforms where content keeps working for you long after you hit publish. By aligning your strategy with 2025’s top trends, you’re not just staying ahead of the curve—you’re setting up a marketing system that attracts leads, clients, and sales on autopilot.
Want more Pinterest & blogging strategies that keep working long after you log off? Let’s set up a system that does the heavy lifting for you.
