When this brand and website designer came to me, she wasn’t looking for a quick hit of visibility. She wanted something more strategic: a marketing system that would keep her business discoverable even while she was out on maternity leave. She knew her life and business would change after having a baby, and she was ready to make strategic investments now to help her build her business sustainably.
And that’s exactly the kind of marketing for a brand and website designer we built together. Over the course of a year, we paired blogging and Pinterest marketing to create an evergreen funnel that drove visibility, nurtured leads, and positioned her business against stiff competition in the design industry.
The best part? She wasn’t actively posting or creating new content while it was happening.
Industry & Scope
Industry: Brand & Website Design
Package Booked: 6 Months of Blogging + Pinterest (spread over 9 months to cover maternity leave) + Full Package in Q4
Result: Reached 500,000 Pinterest impressions in one year, ranking on page one for multiple keywords, while generating steady discovery without daily social media posting.
Table of Contents
Building a Sustainable Strategy Through Maternity Leave
We started working together in January with a clear goal: set up a marketing system that would keep running while she stepped away from day-to-day business.
To make that possible, we:
- Front-loaded six months of blog and Pinterest content (Jan–June)
- Paced it out strategically to cover her maternity leave (July–September)
- Then resumed with a full package in Q4 to finish out the year strong
This allowed her to maintain visibility and momentum, even during a season when she wasn’t able to “show up” online.
Blogging for SEO in a Competitive Industry
Brand and website design is a highly competitive niche. Her ideal clients are actively searching for support, but she needed to stand out against thousands of other designers publishing similar content.
That’s where strategic blogging came in. Every post was designed to:
- Target specific keywords her audience was searching for
- Demonstrate authority and expertise in her niche
- Link back to her offers and services in a natural, compelling way
The payoff? She began ranking on page one of Google for multiple high-intent keywords — giving her brand exposure right where her potential clients were searching.
Pinterest as the Perfect Platform for Designer
When it comes to marketing for a brand and website designer, Pinterest is a goldmine. Her ideal clients were already there — planning launches and rebrands, searching for design inspiration, and saving resources for their business growth.
But it’s also a crowded platform. To compete, we focused on:
- Consistent pinning cadence (even while she was away)
- Strategic design of Pins to stand out visually
- Pairing Pins with SEO-rich blogs for maximum discovery
The combination of marketing for a brand and website designer meant that every new blog was backed by a Pinterest distribution plan — extending its reach far beyond the initial publish date.
The Numbers: 0 → 100K Monthly Impressions
The results speak for themselves:
📈 From zero Pinterest presence to over 100K monthly impressions
📈 500,000+ impressions in one year
📈 Rankings on page one of search for multiple keywords
And remember — this growth happened while she wasn’t actively showing up on social media.
Her visibility graph shows the steady climb: starting small, then compounding over time into massive visibility by year’s end.
Why This Works When Marketing for a Brand and Website Designer (and Social Media Alone Doesn’t)
This case study highlights the difference between social media and search-driven marketing:
- Social Media → High input required, short-lived results. Visibility disappears unless you’re posting daily.
- Search (Blogs + Pinterest) → Lower input, long-term payoff. Content continues to compound and work in the background.
For a business owner navigating maternity leave, this difference was everything. Instead of stressing about disappearing from her audience’s radar, she stayed visible — and discoverable — with a strategy designed to run without her.
Testimonial
Working with Kara was hands-down one of the best investments I made in my business. She created a maternity leave content plan that kept my blog and Pinterest active while I was offline and the results speak for themselves. In just a year, we 8x’d my Google traffic (!!), landed multiple blog posts on page one, and took my Pinterest from nonexistent to over 100,000 monthly impressions. Having someone as strategic, reliable, and genuinely good at what she does in my corner has been the best. And the dear business friend I’ve gained along the way was an unexpected bonus.
Final Thoughts on Marketing for a Brand and Website Designer
This marketing for a brand and website designer’s story proves that search-driven marketing is the most sustainable option for busy creatives. In just one year, she built a system that generated 500K+ impressions and put her in front of clients exactly when they were searching for design support.
And she did it without daily posting, endless Reels, or algorithm chasing.
If you want your business to keep growing while you step back — whether it’s for maternity leave, a busy season, or simply because you’re ready to reclaim your time — I’d love to help you build a system like this. over time, that’s exactly what I do. I manage blogging, Pinterest, and content strategy with a long-game mindset.
👉 Ready to build something sustainable? Reach out here or come say hello on Instagram.
