How this marketing business founder outsourced content without losing her voice — and saw a 538% increase in impressions
When this founder came to me, she didn’t need to be convinced of the value of blogging.
She’s a seasoned marketer with a strong personal brand — someone who had written more blogs than she could count for other businesses before launching this new marketing business. She hit the ground running, publishing 26 blog posts in the first 7 months after launch. But even the best marketers have a breaking point.
With a growing business and too many competing priorities, she didn’t have the capacity to keep up the publishing schedule she knew was needed. And because what she’s selling is a low-cost thing, high-volume visibility is critical: more traffic means more conversions, more email list growth, and more impact.
That’s when she brought me in. Fast forward 12 months, and here’s what we’ve accomplished together:
- Industry: Marketing Business
- Package Booked: 8 Blogs/Month + Pinterest Management
- Result: Went from 48K impressions to 304K impressions from Google per quarter in one year.
Table of Contents
Writing 8 Blogs Per Month for This Marketing Business
Our goal wasn’t just to “keep blogging.” It was to build a scalable content engine that aligned with her product, served her audience, and freed her up to focus on the rest of her marketing machine.
Here’s what we focused on:
- Publishing 8 new blog posts/month, consistently
- Writing educational content that focuses on what their ideal customer would be searching for (pain points!)
- Expanding into broader audience interests (beyond product-specific queries)
- Updating older content for better search intent + relevance
- Creating content clusters and linking intelligently across posts
And most importantly? We did it all without requiring her to be the face of every post. She could stay involved strategically, without having to write everything herself.
After just one year, here’s what we saw in Google Search Console:
📈 Impressions grew 538% (from 47.8K to 304K)
📈 Clicks increased slightly (from 1.15K to 1.21K)
🔻 CTR dipped (2.4% → 0.4%) — a natural result of broader exposure and lower-average rankings as content scaled
The biggest shift? This marketing business now consistently shows up for a much wider set of relevant searches — giving the brand far more surface area to convert curious readers into customers.
This is the foundation stage of SEO: reach is expanding, new content is being indexed, and we’re continuing to optimize for intent and positioning. The payoff compounds from here.
Sustainable Marketing That Doesn’t Burn Out the Founder Of This Marketing Business
This client didn’t need more ideas — she needed capacity. She’s one of the most brilliant people I’ve ever worked with. With a strong personal brand and a clear product-market fit, blogging was one of the few things she could confidently outsource without losing her voice.
Now she’s showing up in search every day. Reaching new leads. Educating at scale. And doing it all without having to publish 26 posts herself every seven months.
Want This Kind of Content System?
If you’re a founder or marketer who knows the value of content but doesn’t want to write everything yourself, that’s exactly where I come in. I write blog posts that drive visibility, connect with your audience, and scale your brand — without draining your time.
If you’re looking to grow your business, I manage blogging and Pinterest with a long-game mindset, and I’d love to support your next chapter too. Reach out here or connect with me on Instagram. Let’s build something that lasts.
