When the pandemic hit, my career shifted. I had built my destination wedding business — Love at First Travel — on the back of content marketing. For six years straight, I blogged consistently and used Pinterest as my primary discovery channel.
And it worked. The blog became the engine that powered a seven-figure travel business (over $1M in annual revenue). But when I transitioned out of wedding planning and into marketing for wedding pros, I stepped back from actively running the blog. By 2023, I stopped publishing new content altogether.
Here’s the kicker: in 2024, with no new posts for my destination wedding business at all, that same blog generated 1.65 million impressions, 22K clicks, and fueled sales — entirely on autopilot.
Industry & Scope
Industry: Destination wedding business
Business Model: Destination wedding travel agent and planner (seven-figure revenue business)
Strategy: Blogging + Pinterest Marketing (2017–2023, then paused)
Result: In 2024, with no new content published, the blog generated 1.65M impressions, 22K clicks, 1.3% CTR — continuing to drive qualified leads and revenue.
Table of Contents
The Backstory: Building a Business on Content Marketing
I didn’t start out planning to build a travel agency. Back in the beginning, I was just a bride planning my own destination wedding — and I started a blog to document the process. At the time, I thought maybe I’d become a “wedding blogger.”
But something unexpected happened: other brides started asking me for help planning their own destination weddings. That blog slowly evolved into a travel business — and I officially launched Love at First Travel.
Like most new business owners, I threw myself into all the marketing things: Instagram posts, Facebook groups, email, networking, you name it. But when I stepped back three years in and looked at the data, the truth was undeniable:
👉 90% of my revenue was coming from blogging and Pinterest.
👉 And the kicker? Those channels were taking about 20% of the effort compared to everything else I was doing.
That was my lightbulb moment. I doubled down on what was working — the long-game strategy of SEO + Pinterest — and let the rest go.
The result? Over the next few years, Love at First Travel grew into a seven-figure business, generating more than $1M in annual travel revenue. And it all started with that blog I wrote as a bride.
What Happened When I Stopped Posting in 2023
Like a lot of wedding pros, everything shifted for me in 2020. The pandemic hit, and I started growing my marketing business specifically to help other wedding pros with blogging and Pinterest (the exact funnel that had built my travel business).
At the same time, life got busy: I got pregnant in 2021 and had my baby in 2022. Naturally, my consistency on the wedding business blog dropped. I wasn’t publishing like I used to. I wasn’t “in it” the same way.
And yet — the results didn’t fall off a cliff.
Why? Because the foundation was already there. Years of SEO-driven blogs and Pinterest marketing meant the content kept compounding, even when I wasn’t actively adding to it. I also had a rockstar team member who kept things running on the travel side, but I personally was no longer showing up week to week.
The takeaway? Even after stepping back, that blog continued to generate over 1.65 million impressions and 22K clicks in a single year (2024) — without posting new content since 2023.
The SEO & Pinterest Funnel at Work
The funnel looked like this:
- Blogs: Long-form, SEO-rich posts built around questions and keywords couples were actually searching for.
- Pinterest: Strategic Pins that linked back to those blogs, putting my content in front of brides planning from their boards.
- Conversion: Calls-to-action in each post directed readers into the booking pipeline.
It’s a system that works on autopilot.
Even when I wasn’t touching the blog, Pinterest kept surfacing my content, Google kept indexing it, and couples kept finding me at exactly the right time in their planning journey.
The Numbers: 1.65M Impressions Without New Content
In 2024 alone — a full year with zero new posts — here’s what happened:
📈 1.65 million impressions on Google
📈 22,000 clicks
📉 CTR averaged 1.3% (normal for broad industry queries)
📊 Average position: 34.1 (with many page one rankings in specific niches)
That’s the equivalent of hundreds of thousands of potential clients seeing my business — without posting, without engagement pods, without chasing algorithms.
And those impressions weren’t just “vanity numbers.” They translated into real-world revenue for Love at First Travel.
Why This Matters for Wedding Pros (and Beyond)
The takeaway isn’t that you should stop creating content. It’s that you should build a system that keeps working when you stop.
Social media posts are fleeting. They disappear within 24–48 hours unless you constantly feed the machine. But blogs and Pinterest? They compound.
For wedding pros, this means your marketing can work for you even when you’re:
- Fully booked and busy serving clients
- On maternity leave or sabbatical
- Focused on scaling a new side of your business
The investment you make today continues paying dividends tomorrow.
Final Thoughts on Marketing My Destination Wedding Business
Love at First Travel is my proof. With six years of consistent blogging and Pinterest marketing, I built a content engine that still generates millions of impressions and thousands of leads — long after I stopped actively running the business. And I’ve since been able to achieve equally incredible results for some of the most talented women in their respective industries (read more case studies here).
That’s why I’m so passionate about helping other wedding pros and other creative business owners build this same kind of funnel. Because when life happens, or when you’re ready to step back, your marketing should keep working.
👉 Ready to build something sustainable? Reach out here or come say hello on Instagram.
