When this course creator first reached out, she was doing EVERYTHING herself.
She had built a thriving business — on track to have her first half-million dollar year — entirely on her own. We’re talking: course creation, marketing, social media, launches, customer support… all of it. And while her audience was growing (she’s sitting at 78K followers!), behind the scenes she was overwhelmed, second-guessing her next steps, and nervous about investing in Pinterest or blogging as the next move.
She’d been doing everything herself for so long, it was hard to imagine handing off something as personal and foundational as her content. Plus, she wondered if it was the right place to invest in. She had even mentioned in her first call that she had reached out to another Pinterest manager that had told her that Pinterest easily flags sensitive content and she’d need to be cautious not to get flagged. She also wondered if she even had the capacity to manage a subcontractor.
But she also knew something had to change. And I knew we could be creative enough to get her there (sans spam filters).
What this course creator really wanted? A long-term solution. A sustainable system. She already had a ton of content and knowledge that could be repackaged and repurposed. She needed a partner who could help her grow without adding more to her plate. Someone she could trust just to get the job done.
Fast forward 12 months, and here’s what we’ve accomplished together:
- Industry: Course Creator in the Mental Health Space
- Package Booked: 4 Blogs/Month + Pinterest Management
- Result: Got her Pinterest out of the spam filter and in one year of working together she saw 1.16 million monthly impressions and just shy of 5000 outbound clicks. Grew her organic traffic from Google to her biggest (and most engaged) pool of leads.
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Writing 4 Blogs Per Month for This Content Creator
When we started working together, this client wasn’t new to content creation — she was just doing it all herself. Between managing her course business, nurturing a large social following, and putting the finishing touches on a book proposal, blogging had become an afterthought. Something she wanted to do consistently but couldn’t realistically maintain.
In her own words, she said she “was blogging because she knew she had to.. but they were pretty crappy ChatGPT blogs.”
That’s where I came in.
We kicked things off with four strategic blog posts per month — a blend of evergreen education, high-intent search queries, and deeper thought leadership pieces aligned with her mission. Over time, that consistency paid off.
Organic traffic from Google became one of her top sources within the first year — beating out Instagram, where she has over 78,000 followers.
Just look at the data:
🔍 Google/Organic brought in 30,735 sessions, with an average engagement time of 2 minutes and 17 seconds — by far the highest of any traffic source. Compare that to Instagram referral traffic, which clocked in at just 18 seconds per session.
👉 Translation? Blog readers are more engaged, stay longer, and are more likely to explore what she offers.
And during one stretch of the year — right when she was actively working on a book proposal — her site traffic surged +43% in just 90 days. That kind of momentum? It matters. No, I’m not taking credit for her landing a book deal (she’s wildly talented and had a massive platform already), but I do believe this level of digital footprint polish helped reinforce her authority when it counted.
Because in 2025, your blog isn’t just a content archive. It’s proof of your voice, your expertise, and your ecosystem. And in her case? It helped support the next big leap in her career. I can’t wait to buy her book when it comes out!
I focused on:
- Doing an SEO audit and fixing some of the core pieces of her site before we got started
- Creating quarterly content plans that chose keywords around her launch plans and linking to lower-ticket products so that new readers could take a “first step.” Think masterclasses, downloads, and private podcasts.
- Strategic internal linking to her past podcast episodes that weren’t getting enough organic love (and really showed her thought leadership)
Pinterest Management For a Course Creator in a Sensitive, High-Stakes Niche
Pinterest is notorious for being strict in the health space — and for good reason. The platform wants to keep things positive, wellness-forward, and free of anything that could be interpreted as medical advice or emotionally triggering. For mental health creators, that means threading a very fine needle when it comes to language.
When this client first came to me, her Pinterest account had flatlined. Her former VA had “been doing okay,” but after the VA left and she tried to manage it herself, the account got flagged (caught in the platform’s spam filter). Overnight, the small visibility she had completely flatlined.
And that’s when I got to work.
It wasn’t just about pumping out more pins. It was about rebuilding trust with the platform, showing Pinterest we were playing by the rules, and creating content that still served her audience without triggering the algorithm’s sensitivities. I also reached out directly to Pinterest support to prove that the content we were creating wasn’t harmful and was, in fact, incredibly needed.
We had to be clever — and consistent.
Because I was also able to manage both her blog and her Pinterest, I had control over the messaging from start to finish. That gave me room to get creative with language, avoid problem phrases, and still craft content that connects.
And the payoff?
After less than a year, here’s what the data shows (June 2024 – May 2025):
📌 1.16M impressions
📌 4.85K outbound clicks
📌 74.6K engagements, 11.3K saves, and a growing 29K engaged audience
Take a look at the performance chart — you can literally see the turnaround. A flatline in May, followed by a steady climb as our strategy took hold.
This wasn’t fast-growth or flashy-hacks territory. This was careful, thoughtful content — strategically aligned with Pinterest’s guidelines, built to support long-term visibility. And in a space where language is tricky and every word matters, that’s exactly the approach that works.
Building a Search-Driven Marketing Foundation That Supports the Next Chapter
This client came to me at a pivotal moment in her business. She was already successful, already in motion — but she needed support that matched the caliber of the work she was doing. Not more noise. Not another temporary fix. Real, strategic, sustainable support.
And that’s exactly what we built together.
Today, her Pinterest is thriving again (after a near-dead stop). Her blog is driving more traffic than social media — with way more engaged visitors. And across the board, her content is working harder, smarter, and more cohesively than ever before.
Most importantly? It’s all part of a bigger ecosystem. One that supports her growth, amplifies her message, and helps position her not just as a course creator — but as a thought leader.
She was always headed for big things (see: book deal ✨), but now her digital presence reflects the depth of her work. And if you ask me, that is the real win.
If you’re craving that kind of aligned, sustainable growth — the kind that doesn’t require you to do everything yourself as a course creator — that’s exactly what I do. I manage blogging and Pinterest with a long-game mindset, and I’d love to support your next chapter too. Reach out here or connect with me on Instagram. Let’s build something that lasts.
