When this digital content creator came to me, she’d just wrapped things up with her previous Pinterest manager… and was feeling the pressure. Like a lot of creators, she was stuck in the “content hamster wheel,” trying to generate enough blog posts to keep Pinterest running, while juggling affiliate links, digital products, and course launches.
So when she found someone who could manage both Pinterest and blog content creation? Her words: “dream come true.”
And the results back it up. She hired me for blogging and Pinterest and these are just a few of the highlights that we’ve seen working together.
Writing 4 Blogs Per Month for This Content Creator
Here’s the thing: it’s easy to show flashy growth from zero. But to nearly double year-over-year performance on an already-established blog? That’s rare.
This client came to me with a solid foundation: she’d been blogging for over six years and had a loyal readership. She also had hundreds of Youtube videos where I could learn her voice and her unique perspective so the blog posts could be dialed in.
But, in my humble opinion, she wasn’t seeing the search visibility her content deserved.
Despite Google’s 2024 “SEO is dead” chaos, here’s what happened after one year of strategic updates (yup, in 2025!):
📈 Monthly clicks jumped from 18K to 23.3K
📈 Monthly impressions nearly doubled — from 740K to 1.96M
📉 Average position improved from 15.8 to 13.1
I focused on:
- Updating older posts for intent + freshness
- Strategic internal linking and keyword clustering
- Building on content that was already ranking
- Infusing seasonal content strategically without trying to follow trends
Pinterest Management For This Content Creator
Over the first 8 months working together, we focused on slow, steady, month-over-month growth. No hacks. No flooding the platform. Just consistent pinning, clean strategy, and content that actually served her audience.
By January 2025:
- Impressions: 1.26M (↑ 30% vs. December)
- Outbound Clicks: 12.6K (↑ 35%)
- Saves: 16.2K (↑ 36%)
- Engaged Audience: 36.6K (↑ 29%)
For transparency, I want to say that we didn’t start from zero here. While she had a strong Pinterest strategy before, together we built a system that didn’t rely on her constantly churning out content. Instead, we pin:
- Evergreen content from her blog archives
- Seasonal posts timed to search demand
- New blog posts (written by me) that are built for both Pinterest + SEO
- A mix of raw images and high-converting pin graphics to reach different segments of her audience
Now, Pinterest sits at a stable ~1 million monthly impressions. Chef’s kiss.
Monetizing Pinterest & Blogging as a Content Creator
And while I have you, you should know I’m always thinking about the ROI (just like you!). This isn’t just about traffic for traffic’s sake… it’s about building an ecosystem that pays her. She monetizes through affiliate links, digital products, and online courses, and she’s also a published author. We grow her email list through freebies, and link to her YouTube channel throughout blog content to keep the momentum flowing across platforms. Every piece of content we create is part of a bigger picture (one that drives visibility and revenue!). As you can probably tell, I’m obsessed with her.
Diversifying Your Marketing as a Content Creator
With 223K Instagram followers and over 368K YouTube subscribers, this client is no stranger to building and sustaining an audience. From the beginning, she’s been intentional about diversifying her traffic and revenue streams — not putting all her eggs in one platform. And now? She’s reaping the rewards. She’s truly GOALS when it comes to work-life balance, and I’m in constant awe of how she’s built a business that supports her life — not the other way around.
If you’re craving this kind of ease – strategic content that works across platforms without you constantly feeding the machine – that’s exactly what I do. I write high-converting blog posts and manage Pinterest with a long-game mindset. If you’re ready to stop duct-taping your content together and actually get support that moves the needle, reach out here or let’s connect over Instagram. Let’s build something sustainable.
